Jaguar and Gorillaz and Formula E, Oh My

By -

jaguar gorillaz noodle formula e

What do Gorillaz and Jaguars have in common, besides zoos? If you guessed Formula E, then you’ve won a free ticket to the YouTube vid below!

Okay, who am I kidding, everyone’s a winner in Jaguar’s new partnership, which finds the Gorillaz’s cartoon guitarist, Noodle, moonlighting as a global ambassador for Formula E. Noodle, if you’re not in the know, is a founding member of the popular British virtual band, Gorillaz.

If you need any further proof that Jaguar is looking to woo a younger generation, take this little blurb from the YouTube description for Jaguar’s video below: “As Jaguar Racing spearheads the development of next generation electric vehicle technology, Noodle will help to inspire the next generation of young engineers be a part of the biggest change the car industry has ever seen.”

Of course, this is Jaguar’s first foray into the all-electric Formula E racing series. The series itself is but two years old, and represents the pinnacle of electric engine research and development. So a virtual ambassador would seem right up Formula E’s futuristic alley.

Check out the short film below, directed by Gorillaz founding member Jamie Hewlett, which finds Noodle taking one of the Formula E cars for an intense, POV spin around the track. Trust me, you’re going to love the soundtrack.

Chime in with your thoughts on the forum. >>

Comments ()