Jaguar Poised for a Big 2016

By Adam Pockross - March 28, 2016

jaguar xe

Last year, U.S. Jag sales fell by 8.3% to just 14,466 units. But the good news is there’s plenty of room for improvement!

With the XE and F-Pace leading the way, U.S. dealerships are expecting to see a nice bump in sales. That’s according to Automotive News, who calls the two models “slam dunks to increase showroom traffic and nudge the Jaguar brand out of its doldrums.” So that sounds promising.

Expected to hit showrooms in late May, the XE is the first Jaguar compact sports sedan in nearly a decade, and it should take some business away from the never-out-of-style BMW 3 Series. With a base price of just under $36k and a number of available engines, the price is right, and so too is the segment.

jaguar f-pace

Further more, Michael Levitan, chairman of the Jaguar Land Rover Retailer Cabinet, thinks Jag’s first SUV — the $42k midsize F-Pace crossover — could do for Jaguar what the Cayenne and Macan have done for Porsche: boosted sales to a fever pitch.

“We have a lot of customers who need to see and drive that car before they leave a deposit on it. I do believe they will be in short supply for a period of time,” said Levitan. “My hope is that it is one truckload short and not several truckloads short.”

Hopefully not having enough cars to sell are the types of problems that Jaguar will be solving this year.