Land Rover Unveils Fifth Generation Discovery with Much Fanfare

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Land Rover has announced the coming of the fifth-generation Discovery for 2017, and has opted to surround the car with much fanfare. What do we mean? Well, besides the event being like a movie premier, complete with celebrity entourage, JLR actually has built the world’s alrgest LEGO structure from which they were able to sit the new Disco atop it like a plinth. A replica of London’s Tower Bridge, it’s construction numbered 5,805,846 bricks, breaking the previous Guinness World Record by 470,646 pieces. The crazed LEGO enthusiast and occasional automobile building brand told us that if the bricks were to be laid side by side, they would stretch almost 200 miles in distance. Sound bonkers and want to know more? Here’s the livestream that captured it all:

If you’re a bit curious where the tie-in to the Disco and LEGO is, Land Rover has you covered: “The all-new Discovery embodies the Land Rover drive to go Above and Beyond, combining British desirability with an unstoppable spirit of adventure….Everyday ingenuity has been at the heart of the Discovery for the last 27 years, with more than 1.2 million customers to date.” Assembling over five-million LEGO bricks into a replica of the London Tower Bridge and driving some Discos atop it certainly seems both “above and beyond” and a pretty ingenious way to announce the car car. You won’t see the Germans topping that any time soon.

Want to know more about the new Discovery? Here are the highlights:

  • As has become the tradition with JLR products, it uses an aluminum intensive structure to reduce weight
  • 8200lb/3700kg towing capacity with electronic towing aides
  • It will work with and charge of your electronic devices. No seriously, the all-new Discovery comes equipped with up to nine USB ports, six 12-volt charging points and an in-car 3G WiFi hotspot for up to eight devices.
  • 340HP/332ft./lb of torque supercharged V6, or 254HP/443 ft./lb of torque V6 turbodiesel

Those are a few key bits, want to know more? The extended press release is below for those who want to prepare their order forms or consult with their local dealer network:


Design and engineering integrity from Land Rover ensures the fifth generation Discovery is able to accommodate seven full-sized adults in an SUV body measuring just over 16 feet in length (4,970mm). Most similar-sized competitors provide 5+2 seating, but the new Discovery is designed for 95th percentile adults to sit comfortably in its rearmost seats, providing complete interior flexibility. Each of the third-row seats1 incorporate ISOFIX mounting points (four in total), so families with children have the freedom to put child safety seats in the most appropriate location for any journey(13).

Inside, the all-new Discovery continues the design revolution started by the Discovery Sport, where customers can specify a range of premium materials including luxurious Windsor leather upholstery and natural oak veneers.

A limited-run ‘First Edition’ model showcases the very best of the new model. Only 529 examples will be available in the United States with exclusive features including unique etched map detailing on the aluminum trim for the doors and dashboard, unique badges, bold color choices and a comprehensive list of standard equipment.

The optional Dynamic Design Pack gives the fifth generation Discovery a more purposeful, clean appearance both inside and out, with features including a contrast roof, athletic front and rear bumper designs, luxurious leather upholstery and a sports-inspired steering wheel and pedals setting it apart. 3

Connecting every generation of the family

The all-new Discovery offers an available world-first Intelligent Seat Fold technology, allowing owners to reconfigure the second- and third-row seats with minimal effort; using controls at the rear of the vehicle, the central touchscreen, or even remotely – via a smartphone app – as part of the Land Rover InControl® Touch Pro services(2,5).

The innovative feature allows owners to rearrange the seats from inside the store while they wait to pay for large or bulky items, ensuring the vehicle is perfectly configured to accommodate their purchases when they go to leave.

All three rows are available with heated seats – heated and cooled in rows one and two – while massage seats are available for the driver and front passenger to optimize comfort on long journeys.

Enjoying the spacious interior of the all-new Discovery is made easier by another thoughtful Land Rover innovation. On vehicles equipped with air suspension, Auto Access Height technology reduces the ride-height by up to 1.57 in. as passengers prepare to enter or exit the vehicle.

Alongside the spacious and flexible seating layout, the other key to the new model’s versatility is the optional Land Rover InControl® Touch Pro infotainment system(6,11). Vehicles equipped with InControl Touch Pro benefit from a large 10-inch touchscreen positioned high on the center console(5,8). This development enabled Land Rover designers to reduce the number of switches on the center console by a third, delivering a clean and uncluttered appearance.

Crisp graphics and easy-to-navigate menus incorporate the latest navigation and entertainment technologies including door-to-door navigation, which can share directions to a paired smartphone to help owners complete journeys on foot8. Seamless iOS and Android connectivity combine with a 17-speaker Meridian digital surround system and 3G WiFi to provide the ultimate listening experience, whether streaming songs online or playing music directly from a connected device.

Up to six 12V charging points ensure the new Discovery is perfectly equipped to cope with the demands of the most connected owners and their passengers, while as many as seven USB sockets (up to nine when the rear seat entertainment is fitted) allow passengers in each row to power their smartphones or tablets simultaneously.

Another technology feature for active families is the Activity Key wristband – first debuted on the 2017 Jaguar F-PACE – which allows customers to enjoy sports and active hobbies without having to carry the standard key fob and worry about the risk of damage or loss. Holding the waterproof Activity Key up to the ‘D’ in the Discovery badge on the rear tailgate simultaneously locks the vehicle and disables the ordinary key, which can be left safely inside. This leaves customers free to run, swim, ride or play without worrying about the security of their vehicle.

Storage addiction

At every stage of its development Land Rover has designed the all-new Discovery around the needs of its customers. This is evident when you look around the cabin. Design and engineering teams at Land Rover have an addiction to storage; this resulted in a host of convenient interior storage solutions for owners, including:

·        Storage in the central console capable of holding pair of two-liter beverage containers.

·        A central armrest cubby large enough to house five tablet computers with a lid that hinges through 180 degrees to function as an armrest even when open

·        Small-item stowage behind the fold-down Climate Control panel

·        A flush-fitting, push-operated, bag hook in the front passenger footwell capable of securing shopping bags

The effort put into developing the first-rate cabin storage in the all-new Discovery has been matched by the thought put into its luggage space. The premium SUV provides 82.7 cu. ft. of load capacity, or 45 cu. ft. behind row two, and the new optional dual-purpose Powered Inner Tailgate provides all the versatility expected from a vehicle wearing the Discovery badge.

When raised, the fold-down panel at the leading edge of the load area operates as a practical load restraint, but when lowered, the 11-inch overhanging section doubles as a useful bench for event seating or changing muddy footwear, all under the shelter provided by the new one-piece tailgate. This simple device replicates the functionality of the horizontally split tailgate fitted to previous Land Rover vehicles.

Comfort and capability

The all-new Discovery retains renowned Land Rover all-terrain capability thanks to its combination of excellent off-road geometry and advanced driver assistance technologies4; together, they enhance the everyday usability of the new model.

Ground clearance is rated at 11.1-inches – an increase of 1.7 inches from the LR4 – while a maximum wading depth of 35.4-inches – an increase of 7.9-inches – provides unrivalled confidence when tackling waterlogged trails(4).

A comprehensive suite of available off-road driving technologies ensures the all-new Discovery maintains its supreme all-terrain capability and is easy to access for even inexperienced drivers. The Land Rover multi-mode Terrain Response® 2 system optimizes a range of settings, from throttle sensitivity to gear change characteristics, suiting the driving conditions at the turn of a rotary controller(4). Terrain Response 2 can even select the optimum setting automatically if drivers are unsure of the best choice.

When tackling particularly challenging terrain, All-Terrain Progress Control (ATPC) can be programed to maintain a suitable crawl speed as chosen by the driver. The clever technology allows the driver to concentrate solely on steering the vehicle as they negotiate obstacles, without the distraction of operating the throttle or brake pedals, and can also be used from a standstill to help when pulling away on slippery, low traction, surfaces(4).

The all-new Discovery also benefits from lightweight and durable Land Rover aluminum architecture. Similar to the construction on Range Rover and Range Rover Sport, the all-new Discovery cuts more than 1,000 pounds from the weight of the outgoing LR4, which used steel ladder construction(3). This weight savings, coupled with an advanced integral link rear suspension, delivers improved handling characteristics and on-road performance without compromising the superb ride comfort that has defined generations of Land Rover vehicles.

Another Land Rover trademark carried over into the all-new model, is a Command Driving Position which helps owners enjoy the vehicle’s enhanced breadth of capability with confidence, on variety of surfaces, terrains and weather conditions, by providing excellent visibility(4).

This confidence extends to towing capability, which has been a hallmark of every generation of Discovery since it was used to tow a train at its original launch in 1989. In the US, the all-new Discovery has a maximum towing capacity of 8,201 pounds3. This figure is enhanced with the introduction of some clever technology developed to make the towing with the Discovery more accessible than ever.

Advanced Tow Assist allows owners to complete potentially difficult reversing maneuvers when towing trailers with ease4. The driver’s assistance feature manages the tricky counter-steering required to position trailers accurately when reversing. The driver simply guides the trailer into the desired space with the rotary controller for the Terrain Response 2 system; this is done using responsive guidance lines overlaid on the rear-facing camera feed which are displayed on the central touchscreen, taking the stress out of an otherwise tricky task(4).

A choice of powertrains

The all-new Discovery is powered with the option of both a petrol and diesel engine familiar to the Jaguar Land Rover line-up; each of which is paired with a smooth and responsive ZF eight-speed automatic gearbox. They include:

·        The 340-HP supercharged 3.0L petrol V-6 carried over from the LR4. With 332 lb.-ft. of torque on demand, the petrol V-6 delivers high-end responsiveness and excellent passing power.

·        Shared with the Range Rover and Range Rover Sport, the all-new Discovery benefits from the introduction of a 254HP turbocharged diesel V-6 that delivers 443 lb.-ft. of torque from as little as 1,750 rpm.

The all-new Discovery will be on sale at North American retailers from mid-2017, starting at $49,990(7). For more information, visit a local retailer or log on to

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