Run a jumper wire from the battery "+" post to the coil "+" post and see if you get spark.
How's the wiring to the coil? It often breaks from heat.
For the record, the fuel pump will not operate by simply turning the key "on". It should operate with the engine cranking...does it? (Trick: put the gearshift in "D" and turn the key to "start". You should hear the fuel pump run)
Also, remove the air filter housing and push open the the air flap at the front of the air flow meter, igntion key on. The pump should operate. Does it?
Here's a fuel pump checklist with more detail:
Fuel Pump Circuit Checklist
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