RE: Greetings From Motorcars LTD - Jaguar Parts Supplier
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RE: Greetings From Motorcars LTD - Jaguar Parts Supplier - 7/11/2007 5:12:15 PM
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JimC64
Posts: 5672
Joined: 11/28/2006
Status: offline
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quote:
ORIGINAL: ken@britishparts.com
I like the idea, but it's simply too difficult to put into practice. It's easier to do something across the board and show our support by our advertising dollars. We tried doing a club discount and people would forget to tell us they were in the club and so we ended up buried with credit invoices to refund the discounted amount. Just became an accounting nightmare. With advertising dollars we are willing to invest in you up front, not sit back and promise you a discount in the future when you spend money with me. Great boards and we are proud to be a part!
Ken, firstly let me say that I agree with what you're saying, before I then contradict myself.....sorry
I'm in sales myself, and found over 15 years that one thing above all else holds true "whats in it for me?"
Everyone likes to feel special, to get that little extra off the sticker price, over and above anyone else. Rest assured that if n when they get that, they'll tell anyone who will listen, its just human nature! Thats the absolute best advertisement anyone can have - word of mouth!
Surely the whole point of a Sponsor / affiliate is to provide a service at a discounted price. As Nineball rightly says ( I also asked the question early on in the thread) the excellent service is offered to anyone who calls, as is the knowledge and free delivery on orders over $100.
Where's the incentive?
Cheers Ken
JC
_____________________________
Audi A6 3.0TDI Quattro, Ford Mondeo ST TDCI 195BHP
 LANG MAY YER LUM REEK
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Printable Version
.....Lol 
