I ran across this Vossen wheel configurator. I hadn't seen anything this sophisticated for customizing the car. You can set car height, camber, and other aspects. You can also view interior and exterior, apply window tint, fine tune exterior color, etc. The car can be made to look realistic, more so than many configurators, but the wheels don't come across sharp or realistic imo.


Interesting though.

Andari Systems: Real-Time 3D Configurator