Got this from a Bimmer dealer hawking his XJ to me-I thought it represented the sentiments of ours as to why we love Jags.

"Jaguar FEVER! You know you see people driving something like this and wonder to yourself..."what do they do for a living...?" Now you can be the catalyst for someone else's daydream. Drive in confidence and with pride knowing some other driver is envying you and your unique ride."