I must say I'm not particularly fond of the font or color treatment, but then again I may be old, overly conservative and out of touch.

 

They changed?

 

The real question is... "Can the 'function over form' belief affect eyesight?"

 

I believe we've had that discussion and I was quick to acknowledge i was all of those things...

I like the old logo and leaper better...

 

I like the old....sorry. lol

 

Since I never noticed I'd vote 'definitely'.

 

I like the new! In fact I think its time for an update with pics of the XFR and XJ SuperSport.

 

Old look was better...

 

Agreed. Old look was better. Didnt even notice the change until you mentioned it.

 

Meh, give me the old one.

 

I like the new color scheme, but not so much the fonts.

 

Oh wow, Now I see what you guys were talking about. For some reason last night mine still wasn't updated. I like the old way better. This looks to child-ish.

 

The old logo was better, imo.

It was about time to update it, but they need a re-do of the re-do. (No hard feelings to the person who designed it.)

- FabFive

 

Note: I have no material influence with site managers here. I wonder if building a new logo (or complete upper chrome) and submitting is the easiest. Guessing it needs to be devoid of Jaguar look and feel to avoid litigation - so that is a prereq. I know this from other forums with trademarked names in their URLs and I work for one of the most brand aware companies on the planet (a little software co in Redmond).

 

Something's off about it. I can't really put my finger on what I don't like it about it, but it could use some work. Though I like it's style over the old one. Perhaps if the Logo was a bit sharper as opposed to the round look, it would look modern, yet classy and sophisticated.

 

Oddly enough, the sister site to this one, Land Rover Forums, also is sporting a new font/logo design as of today as well. The old one was green with a crisp font.

Makes me wonder if there wasn't something else at hand here: http://landroverforums.com/forum/index.php

 

Don't like the new font AT ALL. Jaguar's are classy cars, they deserve a classy website

 

+1 Well said.

 

And all this time I have been patronizing this forum ONLY because I believed the graphics on the header were the just the Cat's Meow... I am appalled and disgusted at their casual and thoughtless disposal and their replacement by some modish noob wannabe phont. I am SO through with this site! (Not.)

Dudes and dudettes, Content is king, and I don't give a carp if the font on the header belongs on a 2009 Camaro.

 

So I come home and log in on my wife's machine. It had the old logo loading. I thought our rants may have been successful... then I deleted temporary Internet files and the ugly blue one appeared again. I'm guessing this is why chknhwk didn't notice - sorry I implied you were blinded by function over form - you were actually blinded by cached image files.