OK, I can understand Saab on the bottom of the pile -- they are a dead brand walking. But Jag -- what's going on here? Too many disgruntled XF owners? Buyers like the car by not the dealers? I would have expected them to be at least on par with Land Rover.

 

I call for a recount..LOL

 

Well surely there can't be a huge amount of data for just ONE year...and not even completely one year either! Its all in the numbers, and if jag isn't selling as many as ford, the percentages are going to skew towards the higher-production brands. I dismiss this survey....you are dismissed!!

 

Is it possible the percentage skews a little light because there was no 2010 XJ?

 

It's because Jag buyers tend to be 80+ years old. Then they die.

 

The new XJ has not has stellar reviews....nor has the XF.

 

Really? I haven't read too much about the XJ, but I know the XF has one a few comparisons to the M5, etc.

Definitely much more exciting cars than what they've been putting out the last several decades.

 

That's just funny!!!

 

Yes, that IS funny!

I see this data from a "timing perspective" as coincidental with Jaguar's latest major design changes across its entire model range. It's pretty well known that Jaguar's "older, established" customer base is not as pleased with the newer designs, while Jaguar admits to be intentionally pursuing a younger demographic. So, the data at this moment in time reflect that demographic transition taking place. That's the way I see it. Wonder what it will look like in 3 years?

 

By then we will be 83...Here's to be old and dieing a Jag owner..

 

Hear, hear!