2018 Range Rover Velar Visits Hollywood

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Jaguarforums.com Jaguarforums Jaguar Land Rover Velar 2018 Details Info Hollywood Unveil Los Angeles

2018 Land Rover Velar mingles with customers in Hollywood.

Last night, the highly-anticipated new Range Rover Velar mid-size luxury SUV made its West Coast debut. Taking place at premium watch retailer Westime on Sunset Boulevard, in Hollywood, the Velar was on display for the first time in California. The event was packed, but we hung around a bit past closing time so we could snag some pictures. Prospective Velar customers clamored all over the stylish SUV, with the driver’s seat being a desirable roost.

Of course, we have known about the Velar for a while now, as its launch coincided with several other changes to the JLR portfolio for 2018. That said, Velar does not disappoint in the flesh (sheetmetal?). Slotted between Evoque and the Range Rover Sport, Velar is the fourth model in the Range Rover family line-up. At least, in my eyes, it wears the Land Rover styling better than the rest. Seemingly longer and wider than Evoque, the proportion is just excellent, and is equal parts shooting brake and SUV. Check out that sloping rear roof line, if you don’t believe me.

Speaking of being in the middle, Velar has an important job, besides wining and dining in Hollywood. Priced from $49,900 and going on sale in September this is poised to be a volume seller for Land Rover. With the explosive growth that the SUV segment is currently seeing, this seems like a money-printing machine for the brand.

Besides being pretty on the outside, Velar also impresses on the inside. Material quality is excellent, and the layout of the dash and instruments is decidedly high class. Our well-suited model enjoyed touching every surface in the car.

So, we know how it looks, feels and how much it costs. I suppose the only thing left is to know how it goes. With that impending September release date, it seems that it’s only a matter of time until we are behind the wheel of one.

Jake Stumph is a lifelong car enthusiast and racer, who has operated as the content editor for Internet Brands Automotive since 2015. He runs Corvette Forum, 6SpeedOnline, Honda-tech, and LS1tech, among other Internet Brands Automotive websites. His work has been featured by several other prominent automotive outlets, including Jalopnik and Autobytel.

He obtained a bachelor's degree in Political Science at the Ohio State University in 2013, then pivoted from covering politics and policy to writing about his automotive adventures, something that, he says, is a lot more fun. Since that time, he has established connections with most of the world's major automakers, as well as other key brands in the automotive industry.

He enjoys track days, drifting, and autocross, at least, when his cars are running right, which is uncommon. You can check out what he's up to on his YouTube channel, as well as his Jake Stumph Racing Instagram account. He can be reached via email at [email protected]

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