Gotta love this billboard...

 

That is pretty sweet. Nice post!

 

haha. frankly, wouldn't think jag had it in them to approve that marketing.

 

That is awesome.

 

Love it...

 

I think it's crass, which is exactly opposite of the image Jaguar has always promoted. I sure hope they didn't pay marketing people to come up with it. I don't think most people in their target market are impressed by such juvenile humor.

 

I applaud Jaguar for this bold move...it clearly says this isn't your fathers Jaguar.

 

I believe that the ad is located in the UK, where they seem to possess a sense of humor. Also I don't know if I'm in their target market but I certainly would chuckle. It's no more crass than the Lexus F-sport ad where a young couple is dry humping in the rain and a woman says "F" multiple times.

 

I want that billboard as my desktop photo

 

Brilliant - Love it.
Trying to figure out which area that is in....looks like the entrance to the Dartford Tunnel, but I don't remember the high rise buildings being there?

 

I wouldn't call implied vulgarity "bold". Cheap comes to mind.

I have a good sense of humor, it's just evolved beyond what's funny to a middle school boy.


If that's the standard you set for acceptable, then point taken.


I remember back in the '80's and early '90's when Japanese car manufacturers actually ran advertisements telling people why their cars are better than others. It was a stark juxtaposition to the US manufacturers who ran advertisements completely appealing to emotions. The Japanese gained a ton of market share only to abandon their advertising practices and follow the US manufacturer model. Now most car advertisements are an appeal to emotions, as if people are not capable of making an intellectual decision about what's best for them. Ironically, the US manufacturers are now promoting the quality of their cars while other manufacturers still target that emotional connection.

 

I wonder if the DMV would ok "F This" or "F That" vanity plates.

 

Definitely appears to be UK.

Bret, how do you feel about the use of irony in forum posts???

 

I'm probably guessing no,lol...

 

I just ran those into Maine DMV and both are available*. (IMO, I'm sick and tired of far too much PC and love that ad/billboard). To each his/her own.

*There is a disclaimer at the bottom of the page which does state that "The Secretary of State may refuse to issue a vanity plate that consists of language that is obscene, contemptuous, profane or prejudicial; promotes abusive or unlawful activity; falsely suggest an association with a public institution; or is duplicative".

My guess is it would pass (and would offer the ad/billboard as evidence. Of what I have no idea).

I still like F15 (which is still available).

 

Here in CA they'll need an explanation on what the plate means. I had a devil of a time getting 1969 X77 for my '69 Z/28 and was originally denied until I explained what that meant...then no problem.

Local guy I know had a hell of a time getting the DMV to approve this one parked next to my roadster, but they finally did...any idea what it means?

 

That would be a 1926 sh1tbox

 

...or a 1926 short box

 

Love it. I just don't think this qualifies as a humorous use of it. Perhaps Jaguar used the money they saved on advertising to put more R&D in to building the F-Type?

 

That's what I meant...