Robb Report Article
https://robbreport.com/motors/cars/j...ot-1236222546/

 

Come on, man... Seriously? This article is just as bad as the rebranding. It's late, unnecessary and completely ignored the F-type not mentioning it even once.

 

Sounds good to whatever way they go about it .i dont want them to go out of business, ill always have my jaguar and I'm going to need parts ,so i dont want them to shut down, ill never be able to afford new F-Type so for me people who buy the new one good for them , IM ALWAYS GOING TO KEEP MY OLDIE BUT GOODIE,

 

A poorly researched article repeating biased assumptions…so the XJ, absolutely gorgeous industry-leading designs in the Series I, II, and especially Series III, and further in the X300 and the still elegant X308, were just “bloated” iterations? And the X-Type was a colossal failure for Jaguar, having sold more than 350,000 of them?

 

I thought the article was fair. The rebranding of Jaguar is what happens when you over-think, and ideology is the pinnacle of over-thinking.

The one thing that Jaguar [almost] always did right was to build elegant, beautiful cars. This one attribute was what generations of car aficionados loved about the brand. Instead of maintaining the beauty and elegance [and refining the quality], the morons that took over believed that the problem was ideological, so like everything else these idiots get their hands on, they are in the process of destroying 100 years of excellence.

 

Actually, the F-Type was featured in the article's photo gallery epilogue, as the car that "brought down the curtain" on Jag's ICE sports car history.

I thought the article was among the most thorough and balanced I've read on the rebranding. Unfortunately, I came away from it feeling I'd just read an obituary.