Evil Brits star in Jaguar's first-ever Super Bowl commercial
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Evil Brits star in Jaguar's first-ever Super Bowl commercial
Filed under: Coupe, Performance, Videos, Jaguar, Celebrities, TV/Movies
Chrysler's Imported from Detroit commercial from Super Bowl XLV is one of the most powerful car commercials in recent memory, and Jaguar is taking a similar approach - albeit with a more villainous spin - for its first-ever Super Bowl spot titled Rendezvous. While Chrysler and Eminem focused on hometown cheerleading, Jaguar is using its $8 million (the going rate for a 60-second commercial in this year's game) to play up the Hollywood tradition of typecasting a Brit as the bad guy.
In the spot highlighting the all-new F-Type Coupe, Jaguar looked to director Tom Hooper (the man behind movies like The King's Speech and 2012's Les Misérables), who filmed on location in London with British bad guy actors Mark Strong, Ben Kingsley and Tom Hiddleston. As the commercial implies, Brits make perfect bad guys with their style, sound and power, which are all traits evident in the F-Type.
The commercial will air in the fourth quarter of this Sunday's game, but you can watch it now in the video posted below. Jaguar has also included a press release as well as a second behind-the-scenes video showing how the ad was made.Continue reading Evil Brits star in Jaguar's first-ever Super Bowl commercial
Evil Brits star in Jaguar's first-ever Super Bowl commercial originally appeared on Autoblog on Wed, 29 Jan 2014 14:57:00 EST. Please see our terms for use of feeds.
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Chrysler's Imported from Detroit commercial from Super Bowl XLV is one of the most powerful car commercials in recent memory, and Jaguar is taking a similar approach - albeit with a more villainous spin - for its first-ever Super Bowl spot titled Rendezvous. While Chrysler and Eminem focused on hometown cheerleading, Jaguar is using its $8 million (the going rate for a 60-second commercial in this year's game) to play up the Hollywood tradition of typecasting a Brit as the bad guy.
In the spot highlighting the all-new F-Type Coupe, Jaguar looked to director Tom Hooper (the man behind movies like The King's Speech and 2012's Les Misérables), who filmed on location in London with British bad guy actors Mark Strong, Ben Kingsley and Tom Hiddleston. As the commercial implies, Brits make perfect bad guys with their style, sound and power, which are all traits evident in the F-Type.
The commercial will air in the fourth quarter of this Sunday's game, but you can watch it now in the video posted below. Jaguar has also included a press release as well as a second behind-the-scenes video showing how the ad was made.Continue reading Evil Brits star in Jaguar's first-ever Super Bowl commercial
Evil Brits star in Jaguar's first-ever Super Bowl commercial originally appeared on Autoblog on Wed, 29 Jan 2014 14:57:00 EST. Please see our terms for use of feeds.
Permalink | Email this | Comments
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Senior Member
Joined: Oct 2013
Posts: 245
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From: Bay Area, CA
Soooooo good. Jaguar does a fine job of amplifying their brand identity, re-focusing on performance, instead of trying to change it completely.
One hopes follow-on commercials might include Benedict Cumberbatch, although he may only be a villain to Trekkies...
Rich
One hopes follow-on commercials might include Benedict Cumberbatch, although he may only be a villain to Trekkies...
Rich
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