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Jaguar could morph into an electric-only brand and explore new segments

Old Aug 21, 2020 | 08:28 AM
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Default Jaguar could morph into an electric-only brand and explore new segments

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Jaguar could morph into an electric-only brand and explore new segments originally appeared on Autoblog on Fri, 21 Aug 2020 08:48:00 EDT. Please see our terms for use of feeds.



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Old Aug 21, 2020 | 10:55 AM
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Now that would raise the value of the fleet... finally!
 
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Old Aug 24, 2020 | 04:43 AM
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Let's hope it's more successful than their earlier plunge into diesel engines.

The way things are going at the moment, Jaguar are more likely to morph into yet another departed British marque. Alienate the core demographic by losing brand identity and seek to replace it with a fickle market sector almost overwhelmed with the choice of similarly bland offerings. That's an interesting business plan.

Graham
 
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