What he said
#1
03-09-2013, 01:40 PM
What he said
Letter to the editor: Car and Driver magazine April 2013
"X FACTOR
In the January 2013 Upfront section ["Can This Car Save Jaguar?"], you opined that what Jaguar needs is an entry-level volume car to compete with the likes of BMW's 3-series. It used to have one: the X-type. If its premature demise dooms Jaguar, you have yourselves to partially blame. The press dissed the X-type unmercifully as a "tarted-up Taurus," and sniffed that the car "cannot hide its Ford Mondeo roots." To be sure, Ford/Jaguar shot itself in the foot with the car, positioning it as a downsized XJ, instead of the taut and lithe little sports sedan it really was and is.
I have owned two of them and have been entirely satisfied with both. The first gave me more than 100,00 trouble-free miles --try that in your 3-series-- while rewarding me every step of the way. The second has the bigger engine, which largely solves the only quibble I had with the first. It's the right size, does what it's told with aplomb and precision, and feels wonderful to drive.
JARED HOKE
Marine on St. Croix, Minnesota"
I couldn't have said it any better.
================================================
Jaguar: Grace, Pace, and Space - Sir William Lyons
"X FACTOR
In the January 2013 Upfront section ["Can This Car Save Jaguar?"], you opined that what Jaguar needs is an entry-level volume car to compete with the likes of BMW's 3-series. It used to have one: the X-type. If its premature demise dooms Jaguar, you have yourselves to partially blame. The press dissed the X-type unmercifully as a "tarted-up Taurus," and sniffed that the car "cannot hide its Ford Mondeo roots." To be sure, Ford/Jaguar shot itself in the foot with the car, positioning it as a downsized XJ, instead of the taut and lithe little sports sedan it really was and is.
I have owned two of them and have been entirely satisfied with both. The first gave me more than 100,00 trouble-free miles --try that in your 3-series-- while rewarding me every step of the way. The second has the bigger engine, which largely solves the only quibble I had with the first. It's the right size, does what it's told with aplomb and precision, and feels wonderful to drive.
JARED HOKE
Marine on St. Croix, Minnesota"
I couldn't have said it any better.
================================================
Jaguar: Grace, Pace, and Space - Sir William Lyons
The following 2 users liked this post by pab:
beechums (03-22-2013),
Nardoswiss (03-09-2013)
#2
03-09-2013, 02:14 PM
Like a posted in another thread before...I believe that the X-type's image was ruined by the lack of proper management from Jaguar. Actually the whole company was about to become history because of weird and non flexible management...I really hope they have learned from their own mistakes.
Last edited by Nardoswiss; 03-09-2013 at 02:17 PM.
#3
03-09-2013, 03:44 PM
#4
03-22-2013, 08:53 AM
Letter to the editor: Car and Driver magazine April 2013
"X FACTOR
In the January 2013 Upfront section ["Can This Car Save Jaguar?"], you opined that what Jaguar needs is an entry-level volume car to compete with the likes of BMW's 3-series. It used to have one: the X-type. If its premature demise dooms Jaguar, you have yourselves to partially blame. The press dissed the X-type unmercifully as a "tarted-up Taurus," and sniffed that the car "cannot hide its Ford Mondeo roots." To be sure, Ford/Jaguar shot itself in the foot with the car, positioning it as a downsized XJ, instead of the taut and lithe little sports sedan it really was and is.
I have owned two of them and have been entirely satisfied with both. The first gave me more than 100,00 trouble-free miles --try that in your 3-series-- while rewarding me every step of the way. The second has the bigger engine, which largely solves the only quibble I had with the first. It's the right size, does what it's told with aplomb and precision, and feels wonderful to drive.
JARED HOKE
Marine on St. Croix, Minnesota"
I couldn't have said it any better.
================================================
Jaguar: Grace, Pace, and Space - Sir William Lyons
"X FACTOR
In the January 2013 Upfront section ["Can This Car Save Jaguar?"], you opined that what Jaguar needs is an entry-level volume car to compete with the likes of BMW's 3-series. It used to have one: the X-type. If its premature demise dooms Jaguar, you have yourselves to partially blame. The press dissed the X-type unmercifully as a "tarted-up Taurus," and sniffed that the car "cannot hide its Ford Mondeo roots." To be sure, Ford/Jaguar shot itself in the foot with the car, positioning it as a downsized XJ, instead of the taut and lithe little sports sedan it really was and is.
I have owned two of them and have been entirely satisfied with both. The first gave me more than 100,00 trouble-free miles --try that in your 3-series-- while rewarding me every step of the way. The second has the bigger engine, which largely solves the only quibble I had with the first. It's the right size, does what it's told with aplomb and precision, and feels wonderful to drive.
JARED HOKE
Marine on St. Croix, Minnesota"
I couldn't have said it any better.
================================================
Jaguar: Grace, Pace, and Space - Sir William Lyons
#5
03-22-2013, 10:58 AM
Letter to the editor: Car and Driver magazine April 2013
"X FACTOR
In the January 2013 Upfront section ["Can This Car Save Jaguar?"], you opined that what Jaguar needs is an entry-level volume car to compete with the likes of BMW's 3-series. It used to have one: the X-type. If its premature demise dooms Jaguar, you have yourselves to partially blame. The press dissed the X-type unmercifully as a "tarted-up Taurus," and sniffed that the car "cannot hide its Ford Mondeo roots." To be sure, Ford/Jaguar shot itself in the foot with the car, positioning it as a downsized XJ, instead of the taut and lithe little sports sedan it really was and is.
I have owned two of them and have been entirely satisfied with both. The first gave me more than 100,00 trouble-free miles --try that in your 3-series-- while rewarding me every step of the way. The second has the bigger engine, which largely solves the only quibble I had with the first. It's the right size, does what it's told with aplomb and precision, and feels wonderful to drive.
JARED HOKE
Marine on St. Croix, Minnesota"
I couldn't have said it any better.
================================================
Jaguar: Grace, Pace, and Space - Sir William Lyons
"X FACTOR
In the January 2013 Upfront section ["Can This Car Save Jaguar?"], you opined that what Jaguar needs is an entry-level volume car to compete with the likes of BMW's 3-series. It used to have one: the X-type. If its premature demise dooms Jaguar, you have yourselves to partially blame. The press dissed the X-type unmercifully as a "tarted-up Taurus," and sniffed that the car "cannot hide its Ford Mondeo roots." To be sure, Ford/Jaguar shot itself in the foot with the car, positioning it as a downsized XJ, instead of the taut and lithe little sports sedan it really was and is.
I have owned two of them and have been entirely satisfied with both. The first gave me more than 100,00 trouble-free miles --try that in your 3-series-- while rewarding me every step of the way. The second has the bigger engine, which largely solves the only quibble I had with the first. It's the right size, does what it's told with aplomb and precision, and feels wonderful to drive.
JARED HOKE
Marine on St. Croix, Minnesota"
I couldn't have said it any better.
================================================
Jaguar: Grace, Pace, and Space - Sir William Lyons
Ummmm! Somebody's been listening.........
Drive - Jaguar XS to Take on 3-Series
Cheers,
