Autocar Oct 28

Jaguar is “in negotiations” with a possible partner in China, Tata boss Carl-Peter Forster has said.

The partnership would see Jaguar entering into a joint venture with a firm which would both manufacture and sell its vehicles. Forster said that the firm was in "good discussions" with an un-named Chinese car maker.

He also told journalists in China that the believed the firm "tremendous potential" around the world, but it was "not as strong as we should be, most notably in China". Forster believes the firm had been "somewhat under-managed" before Tata took ownership of Jaguar Land Rover from Ford.

PSA Peugeot Citroen has this week confirmed its own assault on the luxury car market in the China, while both Volkswagen and General Motors are among several manufacturers looking to increase capacity there.

 

Getting heavy with their managers...

http://www.telegraph.co.uk/finance/j...promotion.html

 

I'm actually glad that Jaguar sales are relatively low. If XK8s were as common as Mustangs then I wouldn't want one. I understand that the company wants to increase sales to make more money, but if they become too common they risk diluting their brand and they couldn't charge the price premium that they currently do.

 

Right on, Sam!!!