Jaguar Land Rover Returns to Sponsor 2020 Invictus Games

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Harry, Duke of Sussex with Invictus Games 2020 Land Rover

Participants in JLR’s Challenge during the 2020 games will be first to drive new Defender.

Back in 2014, Prince Harry (now the Duke of Sussex following his 2018 marriage to Meghan Markle) created and launched the first edition of the Invictus Games. The games were designed to give injured soldiers and veterans a chance to compete in sporting events such as indoor rowing and wheelchair basketball, and have been held in various locales such as London, Orlando, Florida, and the most recent edition, Sydney, Australia in 2018.

Right there with the Invictus Games from the beginning has been Jaguar Land Rover, and they will be there again for the fifth edition of the games, to be held on the grounds of Zuiderpark in The Hague, Netherlands from May 9 through 16, 2020.

2020 Land Rover Defender

“Everyone at Jaguar Land Rover is hugely passionate about the Invictus Games,” said JLR CEO Prof. Dr. Ralf Speth. “We are delighted to continue as Presenting Partner for 2020. Having been to the US, Canada and Australia, we are excited to welcome this inspirational event back to Europe.”

2020 Land Rover Defender

Aside from being one of the big sponsors of the Invictus Games, JLR will provide competitors in the company’s Jaguar Land Rover Challenge copies of the upcoming 2020 Defender, set to make its world debut later this year. The new Defender will be used to help said competitors take home the first medals of the games.

2020 Land Rover Defender

In the meantime, the Duke of Sussex recently viewed one of the prototype Defenders, wrapped in the colors of the 2020 Invictus Games, as well as experienced JLR’s new Mobility Door equipped on a Range Rover Sport. The specialized door allows occupants to open and close it with power assistance.


“We are honoured that the Invictus Games Foundation has chosen the Netherlands for the return of the Games to Europe in 2020,” said JLR Benelux managing director Marc Bienemann. “This global event uses the power of sport to change lives and everyone at Jaguar Land Rover Netherlands will work hard to support the competitors and organisers as we count down to May 2020.”

Photos: Jaguar Land Rover 

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Since launching her professional writing career nearly a decade ago as a fashion blogger, Cameron Aubernon has written for a handful of online and print publications on a wide variety of subjects, including expat issues, fashion, music, and, of course, the automotive industry. The automotive expert was even the editor-in-chief of a popular online lifestyle publication, where she reviewed luxury cars and interviewed fellow automotive enthusiasts.

A graduate of The Evergreen State College Class of 2005 with a bachelor's in liberal arts, Aubernon took a left turn from fashion writing into the automotive realm when she asked a fellow writer via Facebook if she could write for their site. Following an internship, stints with a couple of hyper-local online publications, and a move to Seattle, she made her then-biggest impact with The Truth About Cars, writing full-time for the publication from 2013 to 2015.

Currently, the highly-regarded automotive journalist is a frequent contributor to the high-traffic Internet Brands Auto Group websites Rennlist, Club Lexus, LS1Tech and Mustang Forums, among others.

Aubernon’s expert knowledge of all things Ford trucks has also made her a mainstay as one of the most prolific writers on Ford Truck Enthusiasts and F-150 Online.

Aubernon can be contacted via email at [email protected].

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