Land Rover Pairs Up with British Brand Clarks Shoes
Land Rover’s ‘go-anywhere’ capability inspires ‘Life Limitless’ footwear range.
Land Rover and Clarks Shoes have teamed up to create a new shoe collection for men. The British brands have launched the Life Limitless range with three designs. The shoes draw on the brands’ shared reputation for design and innovation, and they were reportedly “inspired by Land Rover’s capability and versatility.”
The three designs include the CLR.51N, the CLR52.N, and the CLR53.N, which have been engineered for protection and stability in rugged environments. The collection marks the start of a partnership between Land Rover and Clarks. Over the next five years, two Life Limitless collections will be launched each year, one in the fall and one in the spring.
“The Life Limitless range perfectly combines the world-class design and innovation that both Land Rover and Clarks are famous for,” says Joe Sinclair, Jaguar Land Rover’s licensing director.
“There is an obvious synergy between our brands, not just through our shared British heritage but also through both companies’ dedication to design detail and innovation,” adds Jason Beckley, Chief Brand Officer at Clarks. “Much like the Land Rover vehicles, the shoes are terrain appropriate, providing practicality and comfort in equal measure to the wearer, elements that are core to our DNA.”