Media Campaign for 2017 Land Rover Discovery is Coming to TVs and Computer Screens Near You

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Land Rover is partnering with a variety of multimedia outlets to advertise the North American launch of the all-new off-roader.

If you don’t know the all-new 2017 Discovery is coming to dealerships this month, you will. Land Rover is going to make sure of that.

The automaker is starting its marketing campaign for the 5-/7-seater off-roader with the above spot, called “Serenity in the Storm.” It shows Sir Ben Ainslie in a Discovery charging through the whipping grit of a massive sandstorm. He soon clears the windy chaos. (When we drove the Discovery out in the remote areas of Utah and Arizona, we learned how well it drives over sand, instead of through it.) Jaguar Land Rover 2017 Discovery ad

Ainslie comes upon a group of men in jerseys. They happen to be his five Land Rover Ben Ainslie Racing (BAR) sailing teammates. After winding through desert landscape, the crew ends its journey aboard a racing yacht. Soon it’ll be using one in the real world in hopes of winning the 35th America’s Cup.

Get used to seeing that commercial because it’s also being broadcast on CNN, ESPN, the Discovery Channel, National Geographic, The Weather Channel, and HGTV.

According to Land Rover, “In collaboration with The New York Times and the Travel Channel, consumers will join adventurer Josh Gates on a ‘Live Journey’ of exploration in the Discovery through immersive technologies including live video, social connections and 360 video.” The Discovery will also appear in a mobile guide featuring stories and footage inspired by the CNN show “Anthony Bourdain Parts Unknown” called “Explore Parts Unknown.” As part of the digital video series, Bourdain uses a new Discovery to tour the urban and rural parts of Catalonia, Spain.

You’ll also see the Discovery here on Jaguar Forums (again) as soon as we can get our hands on one to review for an entire week.

Chime in with your thoughts on the forum. >>

Derek Shiekhi contributes to a variety of Internet Brands’ Auto sites, including J-K Forum , Jaguar Forums, and 5 Series. He's also a member of the Texas Auto Writers Association.

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