fear-of-impending-car-price-collapse-grips-auto-industry

 

In Aston's defense, has anyone here driven a 2014+ vanquish before? I feel like you'll understand pretty quick why the brand is appealing if you do.

 

I considered buying a DB9 before I looked into the F Type. I'm so glad I did not go down that road. It's a beauty, IMO. However, I couldn't wrap my mind around the fact that it had 500hp and weighed over 5000 lbs. I compared it to the F Type and was easily swayed into moving on from buying the DB9.

Side note to reflect on previous posts about children and cars: I have 3 sons, and my youngest is 15. He's my car nut and knows more about the motor world than I do. He's the one that gets excited about all the cars I have ever brought home, the long road trips I have taken (ToTD and Montreal for the GP), and C&C in the summer. We can talk cars all the time. He has a similar eye for the art and beauty of cars and trucks, new and classic. The other day, we talked about what he would like to have when he gets his license. He dreams of a classic truck from the 60's, a muscle car from the 60's to 70, or a modern sports car from within the past 15 years that he could tinker with and fix up to his liking. Kind of brought a tear to me eye. I call it success after years of influencing him from an early age.

 

I think buying an Aston is stickly an emotional decision. When I sit in one all criticism fades away.

 

Buying any car that new costs more than $10-12k is an emotional rather than rational decision. The $10k car will get you from point A to point B so functionally it works. However, we all desire something more than just being functional.

 

So it's April 20 now, and Aston Martin is not bankrupt but instead has a large cash investment and is going to return to Formula One...
Meanwhile JLR is furloughing half their UK workforce.

 

Aston has up to 20% of the financancing they need. Meh.

The Jag announcement is hard to decipher. It seems 80% of their run rate is being temporarily "covered" by the UK govt, but details are non-existent. In the US "bailout" money is a loan, which only makes things worse, and any forgivable portion is in exchange for equity/nationalization of the company. It is unclear if the UK is also using their crises to force the nationalization of industry.

The key info seems to be that half the workforce was laid-off with no immediate restart of production and another decision point in "a few weeks."

​​​​​​Of course, none of the above maneuvering means anything because there is one thing missing from the discussion: demand.

 

It's clear they're not - Corbyn and his cronies are long gone.