Looking to get into a BASE model F-Type (Polaris White coupe only) in the next few weeks, but can hold off several months if Jaguars tend to have a "best time to buy" .. I am in Southern California, willing to travel up to 500 miles for the right deal (CA, AZ, NV, UT) but local definitely preferred. I'm actually not far from Rusnak Pasadena and Hornburg of Los Angeles.

I've read many people getting ~15-20% off MSRP, but it seems like those are for loaded, higher priced models ($75k+) .. which is great, because essentially that drops the price down to a base model

My question is approximately how many % off MSRP I can get off a base model

2017 model: base automatic $62,700+995 destination = $63,695
2016 model: same scenario, msrp $64-65k-ish

Thanks for your help and advice.

 

I know this doesn't help - but I'm seeing 8% in the UK off a specced up V6s

 

and 15% if its an instock item

 

Historically, the % discount has been a little less on base cars w/ few or no options because they've been better sellers, no doubt due to price.

Generally speaking, the higher priced and higher optioned cars have been commanding bigger % discounts. There's a much higher profit margin built into the high option cars, so there is more room to discount.

 

Thank you, I figured as much with the higher optioned models. What can I realistically get off the base model, 10-12%? I can wait several months if need be.. if I don't lose interest, that is. The F-Pace is tempting too..

 

On a no-option base car, I'd say 10% would be the max, and that would be hard to find. Waiting may not help, because once they reach that level of discount, they tend to sell quickly.

That's what I got on my no-option base several months into the '15 MY. There weren't many left to choose from.

 

FYI....the base model (the metal roof, no power mirrors, etc) are not being ordered in mass quantities for the dealers. There is very little profit in the base model and I think its more of a model used to get customers in the showroom...and even then the base model has some sort of package added to it. Its very similar to when Mercedes launched the CLA...they advertised it as the first Mercedes under $30,000. It was priced at $29,995. That didn't include destination.

You also aren't factoring RAG fees, which is another $900+. Its the cost of marketing. Very few JLR stores aren't part of a marketing/ad group. As others mentioned, higher trim models or higher equipped models have more profit built into them so the dealers are a little more flexible in discounting those cars.

The take rate on the lower spec/base cars is significantly higher than the higher spec/high optioned cars so there is little to no incentive for dealers to discount the car heavily. I looked at the cheapest base model I can find...MSRP is $64433. Invoice is $61686. I think if you can get the dealer to do invoice or maybe even $1000 under invoice you would be getting a good deal. An "R" with an MSRP of $106,533 has an invoice price of $101,260.

 

10% is extremely optimistic as that eats all of holdback aka business builder and incentives. Basically $0 profit.

 

Local dealer has tons of 2016s msrp $73xxx and many 2017s msrp $64xxx .. will see what they can do and report back. Thank you!

 

I completely agree it is extremely optimistic. I was trying to convey that would the absolute ceiling, and I think I got that because my car had about 200 miles on it. However, it was not "punched" and the warranty clock started the day I took delivery.

However, there are some dealers that only order basically stripped base cars because that's what sells for them. My dealer (Jaguar Land Rover of Annapolis) usually has 6-8 F-Types in stock and all but one or two are base cars few or no options. The others are V6S models. He doesn't order Rs anymore for his lot stock.

 

I've noticed cash buyers don't get that much off compared to financing, at least down here. My no haggle half hour negotiations after a days joy ride got me sticker minus 2k out the door, included tax, new tag and title... Don't know if it was good or bad since I suck at making a profit on cars, especially if I like them.

 

Dealers are little more flexible discounting a car if its getting financed as the lender gives them an incentive, cut, etc of the cost of financing.

 

I was able to negotiate 10% off a base model in the UK (and I'm a s**te negotiator). Ended up buying second hand instead though.

 

Thanks for all the feedback. If I can get a 73xxx car down to 60k, that would be fantastic (~18%).. at that point I wont even consider the base model

 

Yes, it would be fantastic, but it's not going to happen on new car. The dealer would be selling at huge loss.

18% on a $110K car would still be a stretch, but possible, because as many of us have tried to explain, there is much more profit margin in the high-end models.

If that "73xxx" car is not a base car, which I assumed it was, it would have to be a V6S already massively discounted.

 

Yes it's a base model, not S ..

 

As I said, I think your dream is unrealistic.

 

don't crush my dream lol

 

I got my 15' at about 7% off msrp when they first came out. I built it online so it wasn't on the lot (I didn't want to compromise any preferences just to get a lower quote from a lot car). I tried to pit two dealers in a bidding war. Not quite a war, but it still helped.

 

what was the msrp?