This is an excellent talk by the Executive Director of Jaguar Land Rover given in October last year.

It's over an hour long, and goes into great detail around JLR's product and competitive strategy, the anatomy of the brand turnaround, its ownership relationship with Tata, and the economic renaissance of the British manufacturing sector.

 

JLR is 1/5 the size of BMW - Wow I would not have thought the percentage that small. I knew BMW was a large chunk of the industry. The brand is very popular here.