Yeah, the last question in the video is the key one, isn't it?

 

The advertising campaign was horrible, but the core problem is that Jaguar doesn't have a product.

 

Who knows what is going to happen.... I don't know what to make of it.

 

I am confident I know what's going to happen and I have been saying it for the last five years or so - JLR will "do an MG" and sell off the Jaguar part to a Chinese company, and Jaguar as we knew it will go extinct.
Who knows what type of cars the new Chaguar will proffer, most likely milk floats but maybe an ICE or two.

 

^^^^ This...is probably the best guess, and frankly, I agree. It's the death of the car company many of us know (knew) and just the way the cookie crumbles sometimes. I'm running our F-Pace into the ground now instead of attempting to trade it in as I believe, even now, it is pretty worthless on the used car market.

No regrets though. We loved Jaguars and have had several all the way back to a Series III.

 

Although I think what’s going on right now is not great, I’m more in the direction of your thinking. Nobody really knows how this is going to land in the end. Part of me still has some faith.