…about reimagined…I’d say…

 

Talk about dancing around the subject and not addressing the elephant in the room. He speaks like a politician. Jaguar wants to go from low volume sales to ultra low volume sales - not a recipe for longevity in business IMHO. Wish it wasn't true but there you have it

 

I didn't realize that there were few dedicated brand roles. It all seemed more like two companies than one to me.

 

Politics

Corvette and Porsche are very successful and doing the opposite.

 

I have my primary XJL Covered with a silver cover as it is outside for now and I can fully see the silhouette of the type-00 under there. Obviously uncovered it is a different story, but when he was talking about being able to draw out from previous models, I do actually see that.

 

That's actually a really good interview that give new insight into Jag's decisions.