I think you're wrong about that. People just weren't buying in the volume needed.

To be fair about this, Jaguar were great with the "Drive Alive" event and were it not for that and the full support of the local dealer it's unlikely I would have seriously considered the F-Type. Maybe a 2+2 would have done better? I don't know. I do know that people just didn't buy the 6MT so they discontinued it. After that, people wailed about how they wanted one but couldn't get it anymore. If all those people had actually bought them instead of whinging "I was going to buy one but now I can't" they'd still be available. I'd have loved an F-Type Superlight: 6MT, 400+ HP, pare the weight down by 600 lbs. at the expense of luxury. How many would sell? Not enough to recoup the expense of making it. The market can be a harsh place and money talks.

 

I'll say it again.

RELIABILITY MATTERS

FIX THE REPUTATION

All they needed to do was to provide a 10 year, 100,000 mile full warranty, including oil changes.

Bake that cost into the cost of the car

instantly the reliability issue goes away.

The time to do THAT was 10 years ago

The window has closed.

And the losses continue to pile up, only to get worse.

This was fun:


BEST !

RWS

 

Thunderjet you nailed it thats it ,10 years 100,000 miles with free oil changes and bake it into the price

 

That ship has sailed, unfortunately.

 

Great points and videos!

Instead of a pink Batmobile (or Chrysler 300-esque) EV, a F-Pace and F-Type plug-in hybrid with extra HP and range would have been their best decision, with the 10 year warranty and maintenance included. There are many who simply love the way the F-Type and F-Pace look. These models are head turners. No need to change the body style at all.

For EV they could have continued the I-Pace but with a facelift and 400+ mile range.

 

As much as I love my car, I do not see a world in which I drop 100k+ to buy it new, let alone if the price were increased to accommodate for reliability issues. If I had to suggest a money maker for them, I'd have to agree with the hybrid F-Pace idea. Even if they just jammed an entire Lexus/toyota suv hybrid powerplant in it, that probably would have worked.

 

How that Y pipe didn't blow in that heat is beyond me... I hope Clarkson got it changed out in the one he bought when he got home!

 

Some engineer somewhere in Jaguar decided to remove metal Y pipes from the 2009-2011 AJ133 engines and make them 2 piece plastic.... causing the loss of uncountable engines. It was decisions like that which drove many would be life long customers to utter madness. They designed it right initially, then sack it for the sake of saving a few bucks. Unbelievable....

 

Very unlikely it was an engineer, far more likely it was a beancounter.

 

↑ This. An engineer would have using titanium.

Back in my manufacturing days, I once had a cost accountant propose that we consign a $150 assembly so we could outsource about 8 minutes of labor at a reduced rate. Never mind that it would require having all the squared sets of parts on hand to start the process, and the extra time required to kit, ship, handle, repackage, return, and handle the assembly. And, if any part was defective or the completed assembly failed test, you'd miss shipments for a month while you clean up the mess.

 

I had no problem paying 105k after 10k rebate fir mine. It was still a steal compared to its competitors in class. Its still one of the most beautiful cars on the road and best sounding. My car gets 10 x the attention of any 911 or bmw. People ask to take pics, and think it's some rare exotic. It kinda is due to how few there are out there especially in my color. Reliability has been fantastic and the free maintenance for 3 years saved even more cash. I've kept this car longer than any of my previous cars because it is pure joy to look at and drive. They should have sold the hell out of 'em. A 911 is as commo
n as a Civic where I live, but I have only seen a couple Ftypes in the past few years. Im usually the only one at Cars and coffee and it always draws crowds.

 

Who needs the sun when there are cars like this out there ;-0 Looks great man. I saw one this colour in my area and it is very striking.

Similar dynamic in my area. I’m the only F-Type there at cars and coffee. I hang out with the Aston Martin guys ;-0 There are several of them.

The ownership experience of this car has been an absolute dream so far. It has definitely exceeded my expectations.

The only sore point for me is the price of insurance. It is absolutely atrocious. I had a quote that was inline with what I expected about 4 months ahead of taking delivery. When I took delivery the price doubled. Something happened in the industry overnight with this car. I pay double in insurance of what it would cost me to insure a brand new 911 here in my region. This is despite being 50 with a perfect driving record, and having my license since I was 16….Lots of driving experience with car and motorcycles etc…

And my current price is much cheaper than quotes I got from other insurance companies. It’s crazy. Hagerty Canada will not consider me until I’ve owned the car for 3 years. That is their criteria in my area. Also strange.

Regardless, this car is a keeper. You sound like you will be moving yours along some time soon. Not me. This car will be in my garage forever. I may add another car, but this thing is going nowhere.

 

I think that what happened was that actual collision repair data started coming in. The quotes I got when I was shopping were almost identical to the Cayman, and I put in my deposit in November of that year. I'm not sure how the two compare now, but my rates are considerably higher than that now. When I got rear-ended in 2016, shops certified by JLR for work on aluminum cars were scarce, and the total was eye-wateringly high.

 

Quite possibly. Here in central Canada we also have a massive car theft problem. Not Jaguar F-types, but Land Rover Range Rover is getting stolen like crazy. I have a feeling they lumped everything under JLR under the same category and jacked prices.

 

Repair and parts cost have become driver of insurance rates.

 

No doubt, but that doesn’t explain why a Porsche 911 costing at least 50k CND more than my F-Type R is half the money to insure. If a 911 gets in a wreck it is the same or more than an F-Type to fix.

Granted, I haven’t checked 911 rates for a while. Perhaps the industry has caught up with them too, not totally sure…

 

No way, this is a keeper. There's nothing out there that I even really like. This is a last of a breed, keeping it fo sho.

I have my car registered as a limited use vehicle. I only put about 1500 miles per year. My insurance is fairly cheap.

 

Type 00

 

It's got a lot better, slap a V8 under the hood and Jag could be up for a deserved come back.

 

CLOWN CAR