I keep thinking I’m going to wake up one of these mornings and realize that this has all just been a bad dream, and that it will go away.

One can hope…lol

 

Unfortunately, firing the agency alone won't change the EV-only strategy or the Brutalist modernity of the new Type 00 role model.

 

A company with no product to sell...

no income.....

no plan....

no hope....

Essentially, IT'S OVER

 

Part of me just refuses to accept that this brand will be allowed to languish. There is so much history and legacy worth preserving here. Surely someone will come to their senses here soon?!?! The management team just won’t survive this disaster. That is what seems inevitable to me.

I think it will be saved, but it will be a clean slate of management or sale of Jaguar to allow for this. I see no other way with the current clowns at the helm.

 

JLR will sell off the Jaguar brand to one of the larger government-backed Chinese auto companies and it will become an upscale all-electric Chinese brand to go against companies like Lucid, Nio, or Zeekr. But the marque as we know it will be dead and gone.

The saddest part to me is the complete and utter abandonment of their current customer base. Many companies have made some historically bad paradigm/marketing shifts (think 'New Coke') but they always tried to take their current customer base down the new path with them. Even if it failed, they still had their core customer base. In this case, Tata has basically said you current customers aren't our customers of the future so we have no concern about heritage or what you think about this change. You can't afford these new cars anyway so we're done with you.

 

Except it's not a company but rather a legacy brand within the highly lucrative JLR, which sells lots of product, has gobs of income, and has a hopeful plan for Jag. Could be worse.

 

I have a solution.

Take what they have - quietly hire Ian Callum on a contract to redesign it and see where that lands. It may be salvageable. And as we all know, he is quite the right person to create a Jaguar-esque car.

And, frankly, do a new F type, go hydrogen or hybrid - but do it. Make it lighter pretty please.....think 3000 lbs and 400hp, use hyrdraulic steering please, awd or rwd, stick, adaptive shocks, and all mechanical interior (light seats, etc.). Coupe first. Has to be great looking.

 

Now that’s some seriously wishful thinking ;-0

But it all does sound pretty dreamy

 

 

Just slightly different than the current campaign strategy.

Here's that link:https://www.google.com/search?q=2015...VN7R0eEpY,st:0

 

Here’s a funny compilation of some other ones they did with the same character and theme…Yeah, things have changed in the marketing department for sure ;-o

 

In my very humble opinion I believe this is the best commercial Jaguar released for the f-type sports car. This video is just incredible.

 

I honestly had no idea that Jaguar did such an elaborate ad campaign for this car back then…To the point of even having Super Bowl ads and such…Wasn’t really paying close attention because purchasing back then was not really in the cards for me with a young family etc…

Anyway, on a serious note, watching these are funny and enjoyable….At the same time, it really is kinda sad to see that and compare it to where things are now…Really and truly…

NEW THEORY:

What’s happening now was all part of the plan? Drag the brand so low that it’s all up from there? LOL

On a serious note, it would not be hard to improve from here if they wanted to start being sensible.

 

When the Jaguar F-Type was initially released, Jaguar made this film. This short film is definitely a copy version of the BMW short film series, which had the BMW M5 the BMW 7 series and the BMW Z3 sports car. BMW short film marketing was absolutely successful so Jaguar did the same approach with the Jaguar F-Type sports car. It's a fantastic short film.

After seeing this short film, you have to ask yourself how the hell did this car fail. My only guess is Jaguar allowed it to fail.

 

Did the F-type “fail” though?

Not in my books but I’m biased ;-0 As in, big time…

 

Problem is the old customer base has abandoned Jaguar other wise they would be selling cars, i didn't abandoned them i have 3 in my fleet an F-type, Xf, and a X-type, if we kept buying them we would be in good shape, but sadly there reliability and not keeping up with there competitors put them at a loss , the only way to get things moving is to do what they did with the E-type ,but of a gas engine of hybrid, it will take alot of work to capture customer to the Jaguar base, but never say never ,I have some faith, I don't want be negative like everyone, just need a little hope and a prayer to keep the doors open incase we need parts

 

In my opinion, for whatever that's worth, JLR should focus on the constant issue that people keep bringing up about Jaguar having a reputation for 'poor reliability', which hasn't been the case for a very long time.

An ad campaign showing testing Jaguar models under grueling conditions, or why a Jaguar is as reliable as many other luxury marques would have gone a long way to snuffing out the constant mention of Lucas nightmares from the 1970s. Audi had the issue of 'unintended acceleration' in the late 1980s and early 1990s, but one never hears that mentioned any longer because of the relentless nonsense about the amazing quality of 'German Engineering'.

My hope is a similar fate for Jaguar as happened with Aston Martin Lagonda: a billionaire who likes the marque and its history buys it from Tata and pumps money into it to make it competitive again.

 

Ford should buy Jaguar!

 

For starters, refer all skeptics to that penultimate "Grand Tour" episode in the harsh climate and terrain of western Africa, where Clarkson's F-Type never faltered and performed amazing feats while May and Hammond's Lamborghini and Aston Martin repeatedly broke down or threatened to disintegrate.