Hello Everyone,
I am new to the forum but need your help saving JAGUAR. Somewhere along the line, that spirit has started to fade, replaced by a logo and direction that doesn’t reflect the passion, heritage, and soul that made Jaguar special in the first place.

For decades, Jaguar represented grace, power, and craftsmanship. It was a name that carried emotion, not marketing. From the XK120 to the E-Type, the XJ6, and beyond, these cars weren’t built to chase trends. They were made to make people feel something!

Now it’s time we stand together and remind Jaguar who they really are, and who we are.

We’re starting a movement to bring back the original Jaguar name and emblem. The one that symbolizes everything this brand once meant. I’m know Joseph Eberhardt, the CEO of JLR North America, so if we gain enough traction, this can reach the right people.

If Jaguar meant something to you, to your family, or to your love of driving! Stand with us. Sign the petition. Share it.

Please consider signing! We already have a couple of signatures. I'm trying my best to share it everywhere!
https://c.org/NYKCgtTGR5

 

I'm pretty sure Jaguar in the statements they had made suggesting they didn't give a crap about any of their old loyal customers isn't really going to care much about a signature movement.
They said they were giving up on all but 15% of their customer base, and from what I have seen, they lost most of them too.
It's the ideology at Jaguar that needs to change. Our only hope is if they go back to manufacturing ICE cars again due to the severe crash of EV buyers and a shift in general ideology of the average person. The alphabet crowd is not going to save them at this point. All of the other manufacturers are switching to ICE-Hybrid, and basically giving up on EV's.

 

I get exactly how you feel! Hearing Jaguar admit they don’t care about their customers feels like a real kick in the a** for everyone who’s carried the brand in their heart for years.

But that’s exactly why we can’t just walk away. We are Jaguar. Not the marketing team, not the new board, not the people buying cars for status — us. The ones who remember what the big cat stood for.

They might’ve forgotten who built this legacy, but we haven’t. If we come together, if we make enough noise, they’ll have no choice but to listen.

We’re not here to watch Jaguar fade! We’re here to remind them who they are.

Please consider signing!

 

Great idea and man do I hope it works!
But I think the die has been cast and the survival of JLR is very much in doubt and it's getting even less likely to survive as time goes on.

I mean think about it for a minute? Can anyone name any company that totally crapped on 80+ years of prior customers/products and survived? Maybe there was one that I don't know about. Heck what's left of Studebaker is still around but they stopped producing cars decades ago. What's left is now part of McGraw-Edision!
What Happened to Studebaker?
.
.
.

 

I think we can also send a strong message by NOT buying any of their products. Oh wait... there are none to buy anyway.

WE are indeed the heart and soul of Jaguar. THEY are NOT and everyone knows it.

I do fancy the classic leapers and growlers, used on all except the ugly new thing.

 

I own a Jaguar and I like it, and I think the aftermarket will continue to support it, and if so I will continue to drive it/

But I have no loyalty to the company or the brand and if they want to go down this road and abandon their customer base in what seems to be an insane company shakeup ..... well I am going to get a bowl of popcorn and laugh as it plays out or maybe I will be wrong and this will be the biggest thing to hit the auto world since the model T.

 

Wow David, lots of accomplishments there. Three startup airlines! You know, maybe a later XKR or F Type supercharged?
Bill