Filed under: Hirings/Firings/Layoffs, Jaguar, Land Rover

Jaguar Land Rover North America has appointed a new president, Joachim Eberhardt. The German exec, 50, had previously done stints at Chrysler Group, DaimlerChrysler UK, Mercedes-Benz USA and Daimler-Benz.

Eberhardt joins JLR NA in a good, but challenging time for the company. It's fresh off the launch of the Range Rover Sport and Jaguar F-Type, which have been subject to rave reviews, and its overall sales are up 21 percent over 2012. Still, as Automotive News points out, the two manufacturers face a fight to become the equal of A-list competitors like BMW and Mercedes in the eyes of consumers.

"Joe brings a proven industry track record and valuable global leadership experience in luxury sales, service and marketing. We look forward to Joe leading our North American team in working with our retail networks to further grow the business and better serve our customers," JLR's group sales operations director, Andy Goss, said.

Those with long memories might recall Eberhardt's controversial time at Chrysler, which saw the executive resign at the end of 2006 following allegations from dealers that cars were being built and sent to dealerships without dealer orders, according to a report from AN.

Eberhardt's appointment is the second high-level shakeup at JLR this year, following former Ferrari exec Jeff Curry taking the lead at Jaguar. Give a scroll down for the official press release from Jaguar Land Rover.Continue reading Jaguar appoints Joe Eberhardt as North American President

Jaguar appoints Joe Eberhardt as North American President originally appeared on Autoblog on Thu, 19 Dec 2013 18:02:00 EST. Please see our terms for use of feeds.



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