Besides chocolate and Jaguar grand tourers, I also have a passion for Jaguar XJ-S memorabilia. I have a nice small collection of 1975 and 1976 Jaguar XJ-S brochures, flyers, and magazines.

There is one original 1975 ad that I am not able to find anywhere. I did find it as a poster, but I am still looking for the original ad (or a high-resolution scan). Does anyone have this original ad or a magazine with this ad and is willing to sell it (or scan it and sell me the scan)? This is one of the best Jaguar XJ-S ads.

 

Hi Andreas

Christmas may have come early!

I'll send you a PM

 

Andreas,

I well remember that. It was in every UK newspaper when the car was launched. It's relatively easy to find original copies of the advert. UK ebay www.ebay.co.uk is your friend!

PAul

 

Hi Andreas

I may have found just what you're looking for:

https://media.motorsportmagazine.com...75/full/70.jpg

 

Kinda funny how they called it the XJS and not XJ-S.

 

The corporate brand management dude was in the bathroom when they designed the ad :-). The XJS vs. XJ-S is not even consistent on the car itself. The emblem on the back says XJ-S while the stamp in the engine compartment next to the serial number says XJS.

 

This change happened with the facelift. But there is one early ad out there that clearly refer to it as the "New S type"!

Clearly brand standards were a new concept at the time and not consistently applied across all channels.

 

Thats better than when they were referring to it as the "S-type." My dad still calls them that sometimes, as he was working on E-types in the 80's and apparently people used the term back then.
To me an S-type is the 60s saloon car or the 2000s POS, the XJS was never an S-type long enough to count IMO.

 

Someone confused the heck out of me at a car show calling my XJ-S an S-Type. If I had to choose, I would name it the Jaguar GT.

 

Awesome! Thanks! Now I have this ad hanging in my office (aka cubicle).

Andy

 

I think I found the holy grail of 1975 Car Magazines:
Auto Car, Week Ending 13 September 1975.
The ad I was looking for plus seven other XJS ads.

(Sorry for the lousy phone pics, need a new phone.)

 

The best ad I saw I had cut it out around 1977-78 when I could only wish to own an XJ-S. It stated the new XJ-S back then guaranteed a comfortable ride at 100 MPH. over the legal speed limited. If anyone can find this ad I would appreciate a copy.
Thanks
Snwball

 

You might also enjoy this book. Very well produced.