Received an invite to this event, sounds pretty cool. Looks like your car needs to be registered with Jag USA and its a private event with limited entries. Looks like there is a few more spots left. Info here Jaguar ALIVE Driving Experience | Jaguar USA

The Jaguar ALIVE Driving Experience is an exclusive, invitation-only opportunity for a hands-on driving experience with professional racecar drivers on closed courses, and customary everyday driving on nearby streets. During your two-hour experience, you will have the opportunity to drive each of our vehicles, while taking part in a broad range of driving activities in the following four distinct Jaguar "zones": Style, Performance, Technology and Refinement.

 

Looks like they like to stick close to the East coast, apart from a jaunt up to the PNW.

 

They've been spamming the reg code on Facebook if you're a fan. I signed up because... why not? Hoon someone else's car and burn their rubber? Sure!

 

Did it early this morning. Get to drive & get the XKRS from 0 to 60 in 4 seconds. A professional driver can do it in 3 seconds. They have a video cam on the car & will be emailing me the 0-60 run.

This was a great event except for the weather. Love the new lineup of R cars. Some pics from my phone.

 

Wife and I did it tonight. Much nicer weather. She had a blast! I love the new sport seats that are optional in the XKs. And the more time I spent in an XJ, the more I liked them. <sigh> Wife is not convinced she wants to drive a car that large anymore.