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Anyone else see this commercial? What's your interpretation?

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Old May 29, 2016 | 09:44 PM
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Default Anyone else see this commercial? What's your interpretation?

I've noticed the following Land Rover Evoque commercial a lot lately. At the end, is that a dig at Jag or homage to sister company or both? I don't have a lot of brand history to know if this is a recurrent theme between the two or not...

 
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Old May 29, 2016 | 09:47 PM
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There's also the woman wearing a Jaguar-print dress at 0:15. Surely not coincidence.
 
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Old May 29, 2016 | 09:53 PM
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So, do you think they're poking fun at the big cat as being nothing more than a kitten? Or, have I read to much into it?
 
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Old May 30, 2016 | 11:09 AM
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What..there was a car in the commercial? After the woman in the print dress I got lost. LOL

Actually, I think the reference to the cat at the end was JLR's way to say this is a vehicle that is more docile than the big cat. Thus the small cat in the final frames.

A "City Kitty" compared to the jungle cat!
 
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Old May 30, 2016 | 11:14 AM
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Originally Posted by MellieR
Or, have I read to much into it?
I think so.
 
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Old May 30, 2016 | 05:26 PM
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I think the whole premise of the commercial is that it's a small Range Rover in the city, so things a real Land Rover would have seen in the jungle are mimicked by their city counterparts.

The Jaguar print dress seemed intentional though...
 
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