Here's some interesting info. (Sorry only Canadian stats)

I Imagine the bulk of jag's car sales are the xf and probably the F-Type now.

I've always believed that it pays to be different.

1250 Jags sold YTD
in perspective:
Lexus sells 10x more Jags @ 12000 and change

And Bmw sells like 200x more than Jag!!! @ 28000!!!

Now when you claim our cars are rare and exclusive, you have some numbers to back it up!

 

Sorry forgot to post the link.
http://www.autofocus.ca/news-events/news/canada-s-24-fastest-growing-auto-brands-in-2014