https://uk.motor1.com/news/506372/ja...ling-bmw-audi/

Excerpt -
"As part of the shake-up plan, the larger J-Pace SUV and electric XJ have both been cancelled as JLR is retaining the new Modular Longitudinal Architecture only for the next-gen Range Rover and Range Rover Sport. By switching to purely electric propulsion, it effectively means all current Jaguar models will be terminated between now and the middle of the decade."

Given JLR's fabled electrical gremlins, I'm not sure going 100% electric is a brilliant idea.
Good luck.

 

CarBuzz/CarScoops has a good insight from a recently former JLR that Speth's vision of a "British BMW" poured precious monies into a dying concept..

Bollere' sees electro-Jaguars moving rungs upward into Rolls/Bentley/Aston plateau..

I'll be shocked.. (SWIDT?)

 

I predict that the all electric Jaguar plan will fail miserably, especially in the US and won't be surprised if it is the end of Jaguar.

 

Sad, but most likely true. I shudder, to think that in the near future, I'll have not one, but TWO "orphan cars" in my garage. It's bad enough, that the JLR dealer network is somewhat "thin" around the US, already, but if they wind up ceasing production of vehicles, completely, where will that leave the owners, when it comes to service, and MORE IMPORTANTLY, replacement parts.

 

Well there is a silver lining although I'll admit a very thin one. My cars will be worth a hell of alot more than they are now.

 

With the used car boom, they likely already are

 

I have at least another 30-40 years of car buying ahead of me. So an electric car will probably be in my future. I would have been okay with an electric XJ, because I like their interiors.

But I have zero interest in a Jaguar SUV. It’s only one step away from a Jag pick-up truck. IMO Range Rover should keep the SUV business; Jag should stick to saloons and sports cars.

 

Bad move Jaguar...I am out.
TJ

 

I could not agree MORE! Tata/JLR have cannibalized their Land Rover business with the Jag SUV models. Stay in your lane.

 

I'll go on a limb and predict Jaguar/Tata will scrub this plan.
Within 24 months, it'll be obvious that the UK & US & Chinese grids simply aren't ready to replace 400 mile driving ranges with a 5 minute fillup of petrol/diesel.

Setting my phone's calendar with this thread for 5/18/2023..

 

I hope you're right. I'd rather see them sell the brand-hopefully not to someone in China-rather than go through with their EV-only plan.

 

I agree. Although I haven't made the trip in a few years, my wife and I used to make an annual vacation trip from western New York, to the beaches of South Carolina. The trip was just over 800 miles. One car that we owned in the 90s, was a Chevrolet Caprice LTZ. This car had a fuel injected 350 engine, backed by an automatic transmission with overdrive. Surprisingly, the car would provide, at cruising speed, 25 MPG. Combined with a 25 gallon fuel tank, that gave us a cruising range of a hair over 600 miles. Therefore, if we chose to "push it" a little, we'd only have to make one "5 minute fill up of petrol/diesel", as you phrased it.

Out of curiosity, I looked at the Tesla "route planner" that's online. It not only provided you with a relatively efficient route to get to your destination, it also maps the route to keep you near to their charging stations, and tells you when to make the charging stops. Plugging in (a little pun intended) my start point in NY, and my end point in SC, the vacation trip I used to make, the Tesla route took between 2 and 3 hours longer to make the trip, strictly due to stops for charging. Furthermore, at my destination point, there were only 4-5 charging stations, and 3 of them were located at hotels, and use was restricted to guests of those hotels. That left 2 charging stations for general usage, at a busy tourist location!

Furthermore, consider this.....The trip I'm using as an example, was a 13.5-14 hour drive, including a couple of relatively short "pit stops" for food, gasoline, and rest room visits. It's a long trip, indeed, but one that is "doable" in one fell swoop. But add the 2-3 hours of "charging time", time that you HAVE to spend, and now you're into the 16-17 hour range. And I feel that it would take you out of the "drive straight through" category. So now you're faced with adding the portion of another day, in drive time, as well as a hotel bill, on top of it. This is efficient?

 

Just like the song says! I would’ve embraced an EV XJ! (Even to buy NEW!) But NO THANK YOU to idiotic EV SUVs no matter WHAT BRAND! Idiotic urban EV 4x4s are as stupid as the drivers and buyers! EV SUV 4x2s are just ‘station wagons’!!! (In the words of ‘click & clack’ the tappet brothers, John and Ray Magliozzi: “4 x 2” it’s what auto makers use that sounds much better than ‘nothing special’!”

Audi looks like they have a sexy four-door EV sedan for those of us that aren’t stupid enough to think that we need mountaineering capability for driving on what they call, “roads”!

And I think I’ve owned a half dozen Jaguars in my lifetime!!

 

This all assumes that you aren't using the A/C, that there are no lines at these charging stations, and that all of the chargers are operating. I live in DC and have to make occasional weekend trips to Chicago for business. I can't risk that 10-hour drive turning into an overnighter. If & when EV's can go 300+ miles on a single charge and refill from empty to full in less than 10 minutes, they'll be tempting. Even then, they won't be as practical as ICE vehicles until there are vastly more charging points.

 

IMO, the best thing about the new XJ-it was going to be offered in all powertrains eventually. I think that would have allowed the brand to tack whichever way the wind blows. Jaguar makes beautiful cars that drive well. But they have a history of disappointing the people who love their cars the most with absurd business decisions. I sincerely hope Tata sells the brand if it won't fire Bollore and get back to making cars for Jaguar's loyal customers.

 

Then you're VERY familiar with a high level of traffic density. In the NY to SC trip, that I previously mentioned, I had to deal with DC, and it's traffic. For me, it was either roll the dice, and drive the most direct route, through the DC area (I270 to I495 to I95) hoping for the best, or drive 30-40 miles west of it, knowing that it was going to take 35-45 minutes longer. My first trip, I took the longer route, and didn't incur any delays. Later trips, I took the direct route, and was OK, except for one time, and boy, did I get bit that day!! I was stuck in a tie-up just north of DC, on I495, for about 2.5-3 hours, in 85* weather. I don't know how an EV would work out, in that kind of situation....

 

Great points and personal insights all..

I'll admit that Bollore' (Carlos Ghosn subordinate) is in a tough spot. With Euro-Ministers breathing the clean air of more electric/less combustion, the days of long, low hoodlines and feral growls are indeed waning.

After Speth's enthusiastic pursuit of the Deutsche Gros Drei for 10 years, and Covid, and carbon taxes, it's surprising that Tata would even consider the $5 billion purported necessary investment.

Despite all of us being Jag enthusiasts, we ourselves would surely question the value of buying a $125k EV Jaguar..
So, just imagine the difficulty in bringing non-Jag-Fans into this niche to help pay back the ROI on that $5bill.

When I considered the "2020 XJ" as an electric only, it made far less sense than simply buying a 100k Warranted CPO 2019 XJ.

 

Where do you come up with $120K for an EV Sedan? The I-Pace MSRP IS BETWEEN $70K-$80K for 2021. Even LUCID offering sedans TK matching Jaguar’s current pricing up to $170K; yet tax incentives reduce it to current comparable Jaguar pricing yet still! (With up to 1000+ hp & 500+ mi range & professing 20 min/300 mi charging.)

If those here who consider yourself Jaguar enthusiasts and believe losing an EV XJ Sedan is wrong let Jaguar know! Speak out!! Don’t be like idiotic U.S. citizens who hotly debate America's political future online then sit on their *** and NOT EVEN VOTE! (As hotly contested as 2020 was the ‘record breaking turnout’ was 5% more!?!? Meaning about one third of eligible voters wouldn’t bother to pause TV binge watching or quit online gaming for part of the day!

Let them know: Vote Jaguar with your voice or this brand will become only history!

Use Social Media:

https://www.facebook.com/JaguarUSA

https://twitter.com/JaguarUSA

https://www.instagram.com/jaguarusa/

https://www.linkedin.com/company/jag...north-america/

Write Letters:

JAGUAR LAND ROVER
ABBEY ROAD
WHITLEY
COVENTRY
CV3 4LF
ENGLAND

We are their customers, OUR VOICE MATTERS!
Actual letters carry more weight. Emails can be ignored, even ‘lost’ from a server.

 

Maybe 5% of forum members buy new... maybe.
Most of us just scoop up the scraps.
I take it your tropical island is not a U.S. Territory... Yet!
Well back to binge watching "Fantasy Island" while I play "Candy Crush" on my phone.

 

Jaguar is already sick and tired of hearing from me. And frankly-in the opinion of some of JLR's recently departed, high-profile people(we all know who they are)-Tata has hired Bollore to oversee the demise of Jaguar. These people are just as upset as the rest of us. Additionally, none of them believes that Gerry McGovern is the man to design Jaguars of the future. Tata should sell the brand.