I'm just wondering if I'm alone in thinking the newer style 'growler' emblem slightly cheapens the essence and feel of the old pedigree and richness of the Jaguar brand that is still sought after by other manufacturers and consumers, even after the latest contemporary cars were introduced? The emblem on our X308s is so much better. For instance, imaging if, say, Ferrari or Porsche 'modernized' their emblems in a way similar to what Jaguar did. I can't imagine why any company would want to do that to their brand. What are your thoughts?

Past:
http://www.xclusively-jaguar.co.uk/i...t_2010/ts4.jpg

Present:
http://www.norcorp.com/Portals/60349...ring-badge.jpg

 

You concur with my dad , he also prefers the old one as for me I think being more aggressive design I would pick up the later emblem .

 

yeh plus one, I prefer the original, for ease of product manufacture they've gone with something that can be printed rather than cast - it does cheapen the brand on the most basic of levels. Poor decision. It looks like an anaemic caricature, an ill version of the mighty growler that once was. Lest we forget the heritage of this great British brand, it's not "Jaguar Ltd", it's "i-Jaguar v2.0" "my ipod won't sinc......yeh, right!

 

The newer one is easier to keep clean.

 

The cool thing about Jaguar is its' style. To me it has always been. And it always stood apart from other vehicles in its' distinction. I'm sure the new logos/emblems save printers time and $$ but the "flatcat" just seems odd. I'm a definite fan of the classic.