I was at my local Cars&Coffee&Wife&Dogs today and spotted the car shown in the photo. I've never heard of an XK SVR before and searching here and on the rest of the interweb didn't reveal any either. Is this just a piece of creative labeling, or is there more to it?

 

Creative labeling, although I can’t quite make out the fine print on that decal to see what it is advertising.
Otherwise, it’s a 2007 XK.

 

The fine print: "Special Vehicle Operations"

 

That badge came from Land Rover stuff as of recent. It looks kind of stupid to me.

 

It is called "badge engineering" I wonder if there is a leaper on the bonnet?

 

And what's wrong with that ))

 

The best comment!!!

 

Cat needs darkening too.