Jaguar's electric future will reportedly start with trio of SUVs (motorauthority.com)

...unless I read it incorrectly --
"The first of these new Jaguars is due on sale in 2025 and none of the current model lines will continue past that point. A concept is rumored to be in the works for a reveal in late 2024."

 

If this happens, the new Jaguars for 2025 will be in the 6 figures. I wonder, if we buy parts for our Jags at the dealer, would the price increase 3-folds?

 

Not entirely surprising.

Jaguar have completely lost interest in anything other than electric vehicles and the present line up could hardly be described as either inspiring or recognisable. However, regardless of the seismic shift in powertrain, it's a brave decision for a struggling manufacturer to compound the risk enormously by moving into a smaller and considerably more competitive luxury market sector.

Bentley and Maserati each have a high volume manufacturer in VAG and FCA as owners to absorb the losses of such vanity marques. Aston Martin does not and is effectively bankrupt again unless the current talks with the Saudi's can raise an injection of capital or Canadian billionaire Lawrence Stroll is prepared to risk becoming an ex-billionaire funding the remaining 75% of a company with losses of 1.2 billion.

Jaguar is even more exposed and must be praying Land Rover sales can support and sustain this development strategy. CEO Thierry Bolloré who was dumped by Renault lacks any evidence of the track record to suggest he can deliver the greatest transition in Jaguar's history since Sir John Egan navigated it through the worst days of BMC.

Graham

 

So, my wife and I are looking at two more "orphan cars" in our garage....and this time, they're expensive, high end, orphans....an XJ-L, and an F-Pace. And on a side note, what does this mean, going forward, for owners who need service. Jaguar/Land Rover dealerships aren't currently plentiful, as it is, and if things go as the attached article implies, what we do for service and parts, going forward.

Also, maybe this explains while I received an e-mail from Jaguar Corporate, yesterday, apologizing for delays and hiccups in their parts supply chain, which translates into delays for service.

 

That's a reason for mixed feelings. I'm in conflict about that news, although I believe it completely. I've always admired a "Jaguar" since youth, but only since 2014 admired them from the reality of adult ownership. I envy anyone who owns and collector E-Type, and envy MORE anyone who has an 75-er XKR, and both times it's because the car is no longer available, nor had ever become "everyman's" car. I have an XE, and even that is rare now, which I admit I LIKE---I like that you can't get what you saw person-X driving, looking and growling so cool as it was moving down the road.

I've driven quite a few F-Paces, (it was easily voted most beautiful SUV of the year when it came out... and I don't believe any other SUV made today beats that glorious original shape) so I know it's going to be missed when they replace it with their high end electric ambitions. ...My XE on the other hand, they likely won't replace with similar, and nearly everything the original XE stood for, won't be marketed to people anymore. Speed with a leap? Impudent growl on a pedal-press? Super-traction? 49-51 weight spread? Economy through ultra-light metal architecture? None of that stuff is related to battery-powered designs. The heavy battery cars accelerate insanely fast with no wheel spin and no real engine roar. And who in 2025 will care about lovely growls, or a leaping-acceleration, with all their family video-calling and dog and appleplay/Alexa yakkity-yak in the car?
I could picture an automatic estate estate car fully different in function from the XJ, an oddity coupe that is much less practical as a sports car than the F-Type was but a more expensive attraction toy for the wealthy, and an alternate-energy SUV machine to do something between what the E-Pace and I-Pace were doing. No more XF or XE notion cars anymore. I won't be happy about any of that, but what makes me think I or my opinion is so important to the car world, right?

I guess I never wanted to see Jaguar become as common or famous on the streets as BMW or Porsche. They've proven to me that they're detail-oriented enough to make excellent designs, so they ought to be able to out-class Teslas and similar electric competition. They have always seemed to survive as a small company who can get rescued from death at the last minute by a caring parent somewhere.
But 2025 is a long way off. Many CEOs don't even last that long in their foolish lifestyles,.. and their plans for change usually leave with them.
I know MY KIND of driving car is nearing a cultural extinction, so I'll have to hold onto what I've got for as long as I'm able. Don't call your F-Pace an orphan! Call it a thoroughbred---one that can't be studded out on a pasture. It's DNA line is sealed, like my XE or someone's XKR. I want Jaguar to always be around, yes. But even in an fully electric future, I'd like it to stay a small precarious-profit company with aristocratically-racy ideas.

Kudos for finding this article, wolfy!

 

According to this report, JLR is also developing a hydrogen engine
https://www.motor1.com/news/431135/j...-hydrogen-suv/

 

This might not be the best place to ask this, but here goes.....Could someone explain the "business relationship" between Jaguar and Land Rover? Are they financially and intellectually connected, or are they just "good buddies" in a casual relationship?

What I mean, is, if they're in a serious business relationship, why don't they do the wise thing, and have Jaguar manufacture "high end cars", while Land Rover manufactures "high end SUVs"? I can't rationally understand their overlapping of lines, such as the F-Pace and the Velar, for example. They're the same vehicle, why the two badges? Land Rover doesn't sell sedans, so why is Jaguar selling SUVs?

 

LOL, no worries! I think your question is an excellent one, and it's a vine place to ask it. I'm sure others know the more technical and business history of Land Rover and Jaguar---I don't know it from a technical standpoint. I only know it from what customers are told when they inquire.

Seems the only thing these two comapnies had in common is that they both sprouted somehwere in England. Land Rover was connected with Ford and some company named Rover long ago, while Jaguar started off owned by a comapany that makes SIDECARS for motorbikes. ??? LOL.

They got linked up by parent buyers a couple of times (mergers...the froo froo weathy coproration like ot call it). The parent company that holds them together for nw is an (EAst Indian?) company called Tata (...umm, yes, the slang word for teats on breasts here in the midwest US culture---I'm not kidding).

But the interesting thing is that Tata has only owned the two companies since 2008, and Tata decided to give each company free reign to operate with "design independence", and apparently get funded by Tata separately in their research. I loved that about the company, because it meant I can own a Jaguar 2018 XE, RENT a Range Rover Velar 2018, and the two navigation systems and component controls around the cabin are COMPLETELY DIFFERENT from each other---no similarities at all. There are only a couple of times when I've seen that Land Rover elected to "borrow" the same sunroof control layout that the Jaguars have... but then in the very next year's
model Land Rover comes up with their own original again.

It's a little bit of a debate whether Jaguar borrows any of Land Rover's traction control technology in their Jag cars.... I don't know if anyone is really sure.
But this kind of "design independence" relationship means that they sometimes seem like their competing for the same market, when, err, they aren't really. I don't know if you've ever driven a Land Rover' Range Rover, and then driven a Jaguar F-Pace. Not at all the same feel of vehicle. Jaguar's "suv" always felt like a sports car---it took off down the road with that same Jaguar growl and acceleration when you floor the pedal. Truly not something Range Rover ever wanted to do with their fantastic machines.

I'm just not sure where the new mindset of the parent company will lead them now.

 

>> Land Rover doesn't sell sedans, so why is Jaguar selling SUVs?

Maybe cuz nobody's buying sedans? Personally I'm used to sitting up higher and can never go back to lowly sedans.
The only differentiator is Land Rover = luxury & offroad , Jaguar = sport

 

My local dealer sells both Jags, as well as Land Rovers, so we have an equal opportunity to compare and/or purchase either one. When we were purchasing our F-Pace, we drove both the Velar, as well as the F-Pace, and for the most part, found them similar, to the point that you couldn't tell the difference, at least within the context of a 15 minute test drive in each.

 

Thats because the Velar and F-Pace are pretty much the same care with different aesthetics. The F-Pace is tuned for speed and the Velar is tuned to show the Range Rover badge.

JLR are one company with two product lines for all intents and purposes. Under the hood, they use the same parts. The high end Land Rover models are specd out more luxuriously than similar Jaguar product and feature an air suspension for considerably more money. If their popularity were equal, Land Rovers should cost about the same as their Jaguar equivalents, if you offset the performance Jaguar brings by the luxuriousness you get inside the Rover. But this isn’t the case: JLR knows that Land Rovers are trendy so they will have a higher profit margin on each vehicle sold than any Jaguar. To add on to the profit margin is the Land Rover Warranty being one year less.

To address the OP, JLR is making a big mistake, if the rumors are true. They should go all electric, yes, but chasing the SUV market while half of your company makes the most desirable SUV on the planet is a fools errand. Jaguar should double down on the sportscar and sedan niche and leave the SUV market to Land Rover. As Tesla has shown, electric sedans can still sell if marketed well. I would like to see an electric F Type redesign and a competitor to the Porsche Tycan.

 

Let’s be honest here. Almost everyone buying/leasing a Range Rover is never going off-roading. I’ve seen a Defender once that looked like it’s been off-road. I do agree that Jaguar should stick to cars and not SUVs.

 

I don't know about the "same parts under the hood"---"one company with two product lines".

The explanations given to me by Jaguar USA when several of us owners were asked to talk with the de3signers in a round table event, was that Tarta through JLR parents two independent companies, and they never merged into one design-company under the hood. They said there was very little "sharing" of componentry, design, or even 3rd party providers for their ir engine and transmission designs. They may have been "lying" to us, but... I tend to think what they said was trustworthy. Jaguar had the famous Light-Pipe daytime lights in some of its cars, but Land Rover never used that in theirs. Land Rover adopted a Matrix-Laser headlight design in their vehicles, which Jaguar never introduced in any of its cars.

Yes, parts get allocated and billed to the same parent company name (hence your wiper blade comes in a bag that's tagged Jaguar Land Rover often enough, but if you operate a Jaguar and operate a Rover for an extended period of time, you can tell the features and linkages between them just don't jive, nor the reliability. I think the Ingenium engine is the first time something big designed by ONE of the companies was shared with the other. And that wasn't until 2018.
Perhaps the new parent ownership has changed (or will change) that independence.

And I agree with Lordchompybits. Jaguar is a luxury speed maker, much like Porsche or Mazeratti were. They did a splendid job with the F-Pace (even though it really stole the interior for their XE when it first started), but they don't NEED to be in that market. I think, like Mazeratti and Lambor--, Jaguar wanted to prove they COULD make an SUV for the wealthy who want to look down from a high seat with a "Jag" badge on the car.
Even though I too like the way an F-Pace drives. over anyone else's "suv" machine, I would love to see them re-focus on keeping sporty cars alive in the alternate-fuel future.

AND...sedans are not dead. They are simply not desired by wealthier countries, and that's a shame. The vast majority of the world is NOT wealthy countries, and you can find some truly superb sedans and compacts in those places. Not,...(yawn) SUVs. An energy-concious future is not just "fuel". It's mass, it's material, it's economy of public space. And the SUV bloats and consumes too much of all those things, battery or no battery.

 

Yes, of course the chassis design philosophies are different and have not been affected by the merger, but all the evidence shows that mechanically there are few differences between Jaguar and Land Rover outside the suspension.

https:/en.m.wikipedia.org/wiki/Jaguar_Land_Rover_car_platforms#D7a

It’s sort of comical, really, that these companies have had so much diffusion in mechanics and design. A Jaguar these days is a bit of a mutt, with Ford, Land Rover, Aston Martin heritage. I love the look on the face of a Range Rover elitist when you tell them that the engine in the car has Ford Motor Company stamps on it.

 

Same deal when FoMoCo was marketing Lincoln Continentals for $25,000 and Ford Galaxies for $6000........both the exact same, under the hood.

 

The departure has started. I got a Loaner from my Jaguar mechanic while they have my XE in for maintenance. The Loaner is a 2023 F-Pace. The inteior is like a luxury lounge for a wealthy lady with spotless high suede boots and her pet greyhound named Sampson. Elegant. NOT a wealthy interior for a driver who intends to double-down paddle and do toe-to-heel handling in the turn. In other words, not a Jaguar attitude of the road. More like a Cadillac or Mercedes feeling inside.


The accelerator doesn't even leap like the original F-Pace used to. Without Jaguar's signature exhaust tone and signature G-force style acceleration, there's no need for this car to be called a Jaguar anymore.

I was disappointed. Like I posted earlier, the F-Paces used to be a true treat to drive compared to any "posh, pampering" SUV.