I just got an email from Jaguar to "Build and Reserve Your Jaguar Online"????? It took me to the link below. Models available for building and reserving are F-Pace, E-Pace, I-Pace, F-Type and XF. I assume this must be a mistake?????

https://www.jaguar.com/en-us/jdx/bui...uildandReserve

 

What's the date of the email? Maybe it's been stuck on a Jag server and just escaped.

 

It had today's date on it.

 

I think the goal of this is to get people to search up things and maybe find one in a dealer inventory that matches. Obviously there are no new builds but there is a stockpile of inventory out there that might match what you're looking for, any interest is good interest.

 

It did, but if you look at the rest of the small print on the build sheet you'll see "(C) 2024." The email is new, the build site is old, and RoverJoe is correct--probably just a way to generate interest on cars still on the lots (that dealers are still paying footprint money on).

 

Where are you seeing the 2024 date? When I click on the link that I posted above and scroll down to the bottom of that page the date is 2026.

 

I'm sure that's the corporate banner footer for the active pages. Click on any of the vehicles and when it takes you to the individual build pages, those haven't been updated since 2024:

 

Perhaps it’s just to test their mailing list for the re-launch of gas cars?

 

It went out company wide, we saw it on the internal email.

 

I was going to post yesterday too as I got the same email and found it odd.