Hey we made Jeopardy🤣 question was which company's f type ad was banned for encouraging irresponsible driving. 🤣

 

It’s good to be bad.

 

Where's the Ad???

 

Here:

 

I recall seeing that commercial back in the day.
It doesn't look like there's any irresponsible driving though...

 

It was banned back in 2014, see this story: https://www.theguardian.com/media/20...banned-youtube

Quote: "When the car did leave the car park, it was shown travelling at “normal road speeds”, and “accelerated briefly”, and that police were present at the filming to confirm the speed limit was not breached.

The ASA agreed that the “primary focus” of the ad was not speed.

The watchdog said that the noise of acceleration and speed with which the car left the basement “appeared to suggest significant speed within an enclosed environment”.

This was not helped by Hiddleston saying “now brace yourselves” as the car accelerated through the streets and out of a tunnel leaving other vehicles in its wake.

“We considered that the second part of the ad suggested that the car was being driven at excessive speeds and that the ad therefore encouraged irresponsible driving,” the ASA ruled. “We told Jaguar Land Rover not to portray speed of driving behaviour that might encourage motorists to drive irresponsibly in future.”

I have played the ad over a few times now and the only part I can see which possibly matches the above description is a whopping 1 second long segment at the 44 second mark. No trace of any "Hiddleston saying “now brace yourselves” as the car accelerated through the streets and out of a tunnel leaving other vehicles in its wake."
But that is the YouTube version I linked to so maybe that is a cut-down version of the original (banned) ad????

Edit - yep, I was right, the one I linked to below is a different ad to the banned one, it is only 59 seconds long while the banned one is 4 minutes 33 seconds long and is in four parts, see here:

 

What a crock. I loved those commercials and watched the “Villains” Director’s Cut Super Bowl Ad countless times***.

Practically EVERY car commercial features—in the very smallest of print (and usually for a nanosecond)—the legal disclaimer: DRIVER ON CLOSED COURSE and often: DO NOT ATTEMPT. As if any half-brain is going to run out and emulate any number of Einstein-award worthy stunts of illegality. (By the way, I don’t need a television commercial to influence me to act in an illegal manner. I can do that all on my own).

***I even have the very end of that brilliant commercial—where Sir Ben Kingsley speaks the words, “oh yes, it’s good to be bad”, accompanied, of course, by that stirring music by the London Symphony Orchestra—as one of my ring tones. I still smile any time that cell phone rings.

Still, nice to see our cars featured on a quality program like Jeopardy!

 

All press, is good press