The man responsible for the Type 00 has been shown the door.

https://www.topgear.com/car-news/bus...behind-type-00

 

Does mean no British Batmobile?

 

"Fired and escorted out of the premises!" 🎉🎉🎉
Common sense won again, eventually.
So glad he and his lot of lunatics are gone or going! Hoping for Rawdon Glover to join him next.

 

Wow, things are getting interesting for sure. It’s got to mean something.

 

Facts, Ram is ramping up their production of the hemi engine because of the demand. Ford is also doing the same with their internal combustion engine, coming out with big block V8 engines. The Ford lightning is not selling at all. Now all this is happening can we honestly say it's all coincidence or is it because of the current occupant of the White House and his influence along with the Publix desire for the traditional gasoline engines instead of the EV forced mandate.
Jaguars no different. They see the writing on the wall and they came back to reality

 

What Jaguar does next will be very interesting.

That being said, I probably would have bought the I-Pace if it had better range at 300+ miles over my F-Type.

 

Jag has been bleeding money for some time. Trying to find a younger market an failing miserably. The F Type was a stunning design, yet it didn't sell well. Many are pivoting towards suvs Ford has no sedans in the US. It doesn't make sense for Jag to make SUVs when their stablemate Land Rover already has that market.My prediction FWIW is a sale is a coming probably to a Chinese firm.... Not hoping for it mind you, but Jag has a severe image problem. They are associated with Old white dudes, woodgrain, and unreliability. Back to topic: I wonder why he wasn't given a more dignified exit he must really made some enemies.

 

From what source/metric do you claim that F-type did not sell well?

 

As suggested in Chris's podcast, they should sell the brand to JBC or someone else who cares for the brand. The only benefit of last year's scandalous campaign was the revelation of how many people people cared about Jaguar's brand and heritage. The new leadership now has a unique opportunity to bank on that. As for that silly designer's departure, I guess he's like every other woke activist who simply won't accept defeat preferring to leave in disgrace. He's now tainted for life. 🎉

 

I thought that the design director was Massimo Frascella, who left a few months before him. What they should do is fire Rawdon Glover, really.

 

How about sales volume? A quick check gives one source showing total US sales, all years, at 28,567 units. In 2023, JLR sold over 90,000 vehicles in North America, just over 3500 of which were F-Types. The F-Pace has been the long pole holding up the Jaguar tent.

 

He can join the Bud Light ex-executive list. Jaguar needs to find a niche separate from Land Rover, otherwise Tata will quickly figure out that having two marques under the same roof competing for same marketshare is usually a losing idea. Why fund two economies of scale when one will do just nicely. And a re-think of the electric-only platform is quickly needed.
Few sedans are being sold in North America and that's a big potential market. But I don't want to see a Jaguar pickup truck. Lincoln tried that pinky-up pickup truck idea 15 or so years ago, thudded like a lead balloon. A friend around the corner from me has a Lincoln pickup to go beside his Continental, that's the only Lincoln truck I've seen in many years. What current tastes are and what is being sold in China and India might also be a crystal ball on the future. Ferrari already makes (so I'm told) China-only models we don't see in North America.
Any disaster usually contains a spark of opportunity also, so if Jaguar can seize on this we may get somewhere.

 

They sold 87.000 F-types total, while not 911 numbers, we really don't know honestly how good or bad the number is. They also outsold E-Type (72.000). In the recent podcast about F-type I briefly remember that they were relatively lukewarm about the numbers, but also it does not seems like a disaster. We just don't know, until somebody from the JLR share some insider info.

 

I resemble that remark!

 

Not only to separate from LandRover, but to find its niche full stop. Historically, at lest in a modernish era, Jags were aspirational luxury, something between Porsche, Bentley, Aston. Then they tried to get into German 3-brand monopoly segment and tried to beat BMW. That was a strategy Ian Callum proposed a lot, and sadly, we all know how that went. Now, they want to be EV ultra-luxury, a segment, that many brands wanted to enter and get burned pretty quickly...
Also, my opinion is, that all manufacturers that weren't able to develop/innovate their own engine struggle. Look at Lotus, Jaguar, Alfa.. Even Aston went for MB engines and look at Aston stock price...

 

I quoted the North American sales, not worldwide. That's just the first figure that came up. If the numbers were good enough they'd have continued production, as they did with the F-Pace.

 

On the volume of the F-Type production, two sides of a coin. On one side is high volume production numbers meaning success; on the other side is a car so rare no one sees them on the roads.

There have been some threads here talking about the rarity, so much so that even dealers' personnel are surprised and coming out to the parking lot to see one example. There are only a couple ways it can be both - if a whole lot of them ended up wrecked and totaled and/or they're all sitting in garages and not driven by car admirers.

F-Pace is an example. My wife drives an F-Pace. They are very common and we see them in our area on almost a daily basis. The F-Type, however, I think I've seen a few as in 3 or 4 in the last 3 years in our area. We have a giant Cars and Coffee (600 to 800 cars) once a month in our area. Once in a great while an F-Type will show. Most CCs there are none, making it rare in my mind.

 

They stopped F-Type production (and other ICEVs) because they were being forced by regulators to embrance the world of EVs, not because they weren't selling. F-Types will always be a small market, since "most people" want a bloated SUV to do the school run and impress their neighbours.

 

I live in the UK and seeing an F-type around is a rare event, similar to seeing a Vanquish. I followed a 2018 model two weeks ago while in my F-type for a few miles. It must have been a true sight for the enthusiast passing by.

 

Don’t know about you guys, but these recent events give me some renewed hope that the forces of reality may be setting in towards Jaguar modifying their course in some way. I read some reports that they’ve even softened the messaging again on social media and whatnot towards, once again, recognizing their past and legacy etc…The abandonment of that in the messaging around the Reimagined stuff, as we know, was very offensive to fans of the Jaguar brand. There seems to be some recognition of that now, some backtracking, etc…

There’s hope that sanity will win out here. There’s no way they will not get this new EV out. They probably have to with how far along they are, but perhaps they’ll do that alongside some other hybrids and such…Looking forward to seeing what happens here…