So you think 100% EV and alienating your existing supporters is the answer?

 

Agreed. We wanted to test living with an EV and leased one for two years. It has been amazing. No issues whatsoever. Range anxiety only lasted a couple of weeks. We got a Cadillac Vistiq. We mostly charge it at home (have solar panels and a couple of batteries). And use chargers (mix of Tesla or other brands) when going on a long trip. Extremely comfortable for six adults or four adults and luggage. So when my sister-in-law is here with her husband, it is what we use to go everywhere. And the pull!! The benefit of instant torque from an EV is insane.

We will always have a gasoline car at home. Currently those are (besides all the projects that are not running) the F-Type and a something with a bed (right now, the Jeep Gladiator).

So for us, it is something we will be looking at when the lease is over. Might be a combination of getting rid of the Gladiator and the Vistiq and replace both with something like a Rivian R1T or GMC Sierra EV.... I do not want a huge vehicle like the GMC Sierra and I have my concerns with long-term repairs of the Rivian. On the Rivian, minor accidents can total the vehicle based on how the panels are done for that vehicle. Not modular for parts replacement. I do hope there is a luxury alternative to these two when the time comes to make the next purchase (about a year from today...).

Jaguar going full electric, on the other hand, was not a well thought-out strategy... they should have gone into hybrid vehicles, then have some full EV, and just a few full gas engine alternatives... Anyway, I do hope the figure this out in time to get back in the market soon.

 

Most Jag stores that are turning in their franchise are becoming a 'Jaguar certified pre-owned and service' rather than a sales location. If your local store is so low volume they can't switch to that and are closing up shop completely, it means they were never profitable anyway.

I don't love the swap to 'full EV', but have you owned one? They fill a great role. Jag as a brand is nothing in the JLR portfolio, the big rovers have more profit in them than some of the small jags full MSRP. Jag is going way upmarket, and from selling thousands of cars, to hundreds, offering a much more premium product, not diluting with volume like Epace, XE, XF, etc.

Again I don't love it but it's not the tragedy that social media is making it out to be. Many of the loudest complainers are not Jag customers to begin with.

 

Jag can't alter the EV decision due to the potential huge loss posting like Honda did. Coward may be a right word. Only my speculation

 

I've been a jag fan ,since I saw jags in the British show Sweeney,
but I have to admit going full EV, shook me,
but realized Jaguar are not selling anything, Mercedes and BMW, are the desired choice, for enthusiasts,
So i guess if we are not buying any jags
they chose a different direction
maybe it may work, im not going to be negative towards them
because I need them to stay open, so i can get parts for my Current Jags,
I think they should have a V8 Supercharged, a mild hybrid, and a EV, a mix of choices, keep the SVR

 

Not me. Just stating the fact. My choices have rarely been based on practicality. Who in their right mind would have as their sole operational motor vehicle an MV Agusta F4S, and put 17,500 miles on it in one year? And then a 312R to replace it.

 

Always trying to do right by the environment, but here in north central Wisconsin, a straight EV would not be practical. I read in a dealership magazine that most folks buy a car to fit their lifestyle, but that with an EV, you'd have to fit your lifestyle to having an EV.

The replacement for my 2013 Golf may be a hybrid. We have a whole-house Generac generator, so power would be available. However the public charging infrastructure here in Wisconsin in rural/suburban areas like mine is just not there, yet. The closest is 15 miles away, a Tesla station in a parking lot of a large chain grocery store. There are others that are closer, but generally Tesla and only available to 'customers'. We often travel around the state and are seeing more charging availability, but not quite enough to get me to abandon an ICE vehicle completely.

 

Solid-state batteries should change the whole EV paradigm, probably even allowing Jag to resume coupe/roadster production (G-Type?).

Much smaller and lighter, recharging far more rapidly, and promising substantially greater driving range, SSBs are about to be introduced in new motorcycles. Cars would follow as the technology is refined and improved.

Too bad the tech wasn't quite ready in time for Jag's strategic relaunch. The hefty size and weight of the Type 00 derivative is largely to accommodate lithium, I think.

 

HYBRID MUSINGS:

We have a Lexus F-Sport 500h hybrid.

While it is a bit tall (so that the wife can to collect furniture and bric-a-brac from the side of the road ) The 'instant torque' of the electric rear drive provides quick acceleration and it is 'performance tuned' to bias the rear motor so that it FEELS rear-wheel-drive.

THIS type of Hybrid gets my approval!

 

My brother-in-law will service your horse - regardless of breed (although new parts are tricky).

Finding an Indie mechanic for a recently-orphaned Jaguar might be more difficult. Shops that have/do work on classic models didn't have incentive to invest in the specialized equipment used to service newer models after Jaguar provided 5-year full coverage, including maintenance. Around here, they won't touch my F-Type or F-Pace. Fortunately (for now) the former JLR dealer nearest me still provides service for anything that isn't DIY.

 

I guess we are lucky, our Indie has what is needed for our F. He services a lot of Jag & LR SUVs, too.

PS: How do you know that your shop is 'Old School'? When they write out their service orders (and outcomes) in SCRIPT!

 

And use an abacus to add up the bill?

 

Perhaps you noticed that I said SCRIPT and not CURSIVE.

Cursive is my common language when working on our cars. Is it yours?



PS: A abacus is way too technical. Our guy just adds up the bill in his head.

 

I wouldn't blame JLR for a decision made by your servicing dealer. I wonder what they're saying to those who purchased Jaguar products from MY 23-24(?)

You sound irritated enough to move on from the brand. If that is the case, I would sell it while it still has warranty remaining.

Sounds like your dealer screwed that pooch.