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That colour is Heather ( as in the Scottish flowers). I have seen it before on an E Type and a Series 1 Daimler Double Six. I think it looks horrible in person on a Daimler.
Looking at it a second time, I find it truly nauseating. Why anyone would spend the time and effort and money to do a complete restoration and then afflict it with this colour is just a mystery. Yet someone else bought it! No accounting for taste, is there?