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What happened to the evocative "shark's mouth" grille of the D and E-Type, XK8, XKR, and the racers. Even the XJ saloons and X-Type saloons spent decades forging a recognisable frontal presence. Surely the example of competitors show the importance of "brand recognition" . . . especially in these days where so many look so similar . . . see the grille treatments of BMW, Volvo etc. By comparison, we see the growler abandoned in favour of jaGuar. IMHO, it's madness.
One important event would make this Jaguar offering far more appealing . . . a high speed frontal collision!!!
They speak the brand hertiage, of Sir William Lyons, evoke the sleek and sexy E-type in its silver blue, then create that thing. The Tesla CyberJag. Not a single curve on the thing.
A copy of nothing: bigger slab sides, bigger wheels, thinner lights, straight lines, claims of massive power and long range. NOT a copy of nothing, a copy of EVERYTHING nowadays.
UGH, really? are these now male/female car color choices? I'll take my Sable E and Ammonite grey F any day.
From Jaguar:
"Type 00 is presented in two colours, dubbed Miami Pink and London Blue – the former reflects the iconic Art Deco surroundings of its reveal [in Miami], the latter references its British heritage"
Pretty sure by the time this concept gets to production in 2026 there will be other colorways available.
So, JLR wanted to go way up-market with the brand, but the ad campaign is clearly geared towards Gen Z. Does Gen Z really have the money for even the reduced sales JLR is planning? Is this a swan dive into an empty pool?
This Gen-Xer is befuddled.
Sign me,
Happy to have my curvy F-Type and XK, and looking forward to the day I get my SI Willow Green XKE Coupe.
I’m trying to like this car.
The side view of the 2-door is kinda cool, but I don’t like the front or the rear styling. It reminds me of the early Audi TT - at a glance you couldn’t tell if it was coming or going. Well, it doesn’t need a conventional grille: it’s an EV. And, no rear glass… huh? No leaper or growler… damn.
Anyhow, the price is out of my league.
Good luck, JLR.
It's a concept car. Likely not even legal.
I've seen some "best renderings" of 3 of the likely actual cars. Same concept, shorter bonnet, more front overhang, or just stuffing more practical.
The proposed new interior? What's interesting about that? It worries me how "designers" even get their jobs. Is a bar higher than an armrest even useful...or legal?
A foldaway screen for the passenger. OK. For the driver? how explain dat?
Have some sympathy please. I help run the local Jaguar Club, I have to explain this stuff
Last edited by ChrisMills; Dec 10, 2024 at 01:06 AM.
Proportions and lights are cool. I absolutely hate the square grill in the front and back though. Anything else would be better than that ipad looking *** square.
[lots of text on the 2025 Laguna Seca Vintage Reunion & Pebble Beach and pics of the old Jags and other classic cars there deleted]
Jaguar Open Studio disaster
Weeks earlier, I had RSVP’d for Jaguar’s Open Studio on Saturday evening, where Jaguar would be highlighting the new platform they are betting the company’s future on. Jaguar’s marketing/comms team had gone all out to make it an elegant evening event in downtown Monterey, with a closed guest list, high privacy walls, bouncers & gate guards at the door, and an outside display featuring the actual MOMA E-type, a black XJS convertible, and a XJ220 from a local museum to provide historical context for the evening.
Even with a shower, shave, clean chinos and our least-dirty polo shirts, we were a bit out of our element as we fought our way through the loud glittering crowd of polished evening wear, PIBs (People In Black), models, dandies, influencers, and photographers to the hors d'oeuvres and cocktails inside. Since I was our driver for the evening, it would be a purple NA cocktail for me, thanks!
As we ventured further inside to see the new T00, a squad of Young Ladies In Black swooped in on us with their radiant smiles, perfect hair, and survey tablets to make their pitches touting the many advancements of the new design; 1000hp! Zero emissions! No back window! Debuting in late 2026! and recorded our Jaguar bonafides, including Bob’s half century of Jag ownership racing, restoration, concours judging & winning.
When we arrived at the display, there was a moment of quiet as we tuned out the thumping club music, looked past the strutting gold-gowned automotive model who was blocking our view, put down our cocktails, and slowly took in the magnificence of the new Jaguar.
We found ourselves as one, astonished, gobsmacked, and stunned into silence.
After being immersed in the Jaguar restoration and vintage racing world for so many years and spending the past several days surrounded by the world’s most spectacular performance and classic cars, we found absolutely nothing here to like. Absolutely Nothing.
As we continued to stare at it dumbfounded, two dull splashes could be heard in the background as the HMS Curmudgeon and the HMS Sourpuss dropped anchor solidly in the harbor. Collectively we perceived a disaster of such magnitude sitting here in front of us that we couldn’t afford to be even slightly polite about it. If this is the future, our beloved Jaguar brand would soon be dead dead dead.
I have to credit the YLIBs for staying in and not punching out for an exit once we collected ourselves and began making our horrified feelings crystal clear to them about the T00’s brutal and inelegant body shape being a huge slap in the face to Jaguar’s glorious heritage of matching beautiful flowing designs with high-performance engines and drivetrains, expressed our dismay at the completely tone-deaf creative choices that had been made here, snidely joked that the Crossfire just called and wants its rear end back, while voicing our extremely grave concerns for the future of the company,
The crestfallen YLIBs did perk up when the one actual pro designer in our group diplomatically called it “A Very Bold and Innovative Design!” After we bolted out of there, he said, “Yeah, I thought it sucked too, but I needed to throw them something positive to counter that black hole of negativity you two crank-bags were generating back there.”
Clearly we were not the target demographic for this vehicle and it was a very quiet and introspective drive back to the track and the safety of our familiar vintage race cocoon with its swoopy fenders, finicky carbs, roaring engines, large steering wheels, and delicately gauged instruments.
That night we had stared into the future and the future is not good.
The next morning we struck camp, loaded up the vans, headed back up the coast, and dispersed to our various homes around the country.
If you like classic and performance cars, I can’t recommend coming out to Monterey Car Week enough. We only saw a fraction of the official and unofficial events occurring that week and we came away so impressed by everything we saw. Well, almost everything...
Jaguar's future might have just improved: "Design" chief Gerry McGovern is out! Possibly SACKED by the new JLR CEO PB Bulaji, who recently replaced CEO Adrian Mardell, who green-lighted the gOOfy jaGuar ***** concept.
