Wanna talk 4x4 culture? Iceland beats every other place I have seen. The vehicles in these pictures are typical of normal traffic over there-even the trailers are brute, like the one behind that white Defender. You'll also see plenty of street-legal FAST four-wheelers.

This is one of the companies that does the conversions Arctic Trucks

PS. That red Styr-Puch was not typical but I did see it twice in a week on opposite sides of the country. It was the most amazing camping vehicle, with a large tent attaching to the back and along one side.