Growler E 2011 Concept
#1
Growler E 2011 Concept
Have you guys seen this concept Jaguar: Google Image Result for http://blog.caranddriver.com/wp-content/uploads/2011/02/GrowlerE_2.jpg
I'm in lust!
Mark
I'm in lust!
Mark
#3
I actually dont mind the quad lamps here -- i dont think its an improvement per se, and its not historically accurate, but i dont find it a detriment.
While i love Jags, the overall marque, its history, I do wonder sometimes about their current marketing and product strategy. Leaving an AWD product gap for years ( 2009 -2013) when other marques were moving forward on this front was a mistake, IMV, though they are finally getting some sense for 2013 it appears.And abandoning much of their classic styling was also a huge step back.
From a marketing/demographic point of view, the problem with something like this , is that it will always feel less than genuine no matter how much money you can afford to have a custom one-off.
If I were Jaguar, I'd seriously consider re-introducing the E-type body. It would no doubt sell, and the marque could own and reclaim its legacy, instead of surrendering it to to high end copycats. From a marketing/PR point of view, it's essenial to own and control your brand and narrative.
While i love Jags, the overall marque, its history, I do wonder sometimes about their current marketing and product strategy. Leaving an AWD product gap for years ( 2009 -2013) when other marques were moving forward on this front was a mistake, IMV, though they are finally getting some sense for 2013 it appears.And abandoning much of their classic styling was also a huge step back.
From a marketing/demographic point of view, the problem with something like this , is that it will always feel less than genuine no matter how much money you can afford to have a custom one-off.
If I were Jaguar, I'd seriously consider re-introducing the E-type body. It would no doubt sell, and the marque could own and reclaim its legacy, instead of surrendering it to to high end copycats. From a marketing/PR point of view, it's essenial to own and control your brand and narrative.
#4
While i love Jags, the overall marque, its history, I do wonder sometimes about their current marketing and product strategy. Leaving an AWD product gap for years ( 2009 -2013) when other marques were moving forward on this front was a mistake, IMV, though they are finally getting some sense for 2013 it appears.And abandoning much of their classic styling was also a huge step back.
If I were Jaguar, I'd seriously consider re-introducing the E-type body. It would no doubt sell, and the marque could own and reclaim its legacy, instead of surrendering it to to high end copycats. From a marketing/PR point of view, it's essenial to own and control your brand and narrative.
If I were Jaguar, I'd seriously consider re-introducing the E-type body. It would no doubt sell, and the marque could own and reclaim its legacy, instead of surrendering it to to high end copycats. From a marketing/PR point of view, it's essenial to own and control your brand and narrative.
Mark
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