Jaguar Land Rover Dealers to Adopt New Design Aesthetic

By -

Yes, coming soon to a Jaguar dealership near you is a massive revamp of the showroom experience. Jaguar Land Rover has penned a new global design that will be adopted worldwide, known as ARCH. The first example of this new ARCH design in the United States can be found in Darien, Connecticut. This dealership, owned by the renowned Penske Automotive Group, is an early adopter of the ARCH style, which is expected to be adopted globally by 2020.

As the Jaguar Land Rover brand grows, and continues to see solid sales growth, this investment in the dealer network is crucial to maintaining the air of luxury and sophistication that the brand is known for. The ARCH design language is expressed through liberal use of walnut, large glass windows and studio lighting on the inside, and clean, and simple lines in the exterior building design.

Design language is one thing, but the customer interaction side is another, and to that end, ARCH retailers will have 10-car showrooms, 25-car service bays, and drive-thru concierge and vehicle drop off and delivery. The whole experience will feel modern, forward-thinking and seamless to Jag and Land Rover owners coming through to purchase or service their vehicles.

Jaguar/Land Rover–Darien CT. Location

Jaguar/Land Rover–Darien CT. Location

Full press release below:


–          New 36,600 sq. ft. Jaguar Land Rover Centre in Darien, CT is first in the US designed according to new global ARCH retail standards

–          ARCH retail design standard to be adopted by retailers nationwide creating modern dual branded retail environments
(MAHWAH, N.J.) – September 15, 2016 – Jaguar Land Rover announced today that Penske Automotive Group has opened the first Jaguar Land Rover retailer in the U.S., in Darien, CT, under the new British luxury car maker’s global ARCH design standards. The new Jaguar of Darien and Land Rover of Darien dual branded facility combines the two storied and growing brands – Jaguar and Land Rover – and exemplifies a new generation of retail facilities being developed as the Jaguar and Land Rover businesses continue to expand.

The new 36,600 sq. ft. Darien, CT Jaguar Land Rover Centre features a 10 car showroom, a 25 bay service/detail workshop, and a drive through reception area that offers in-lane service diagnostics. Also featured is a Jaguar Land Rover boutique that showcases the latest accessories, wheels and brand merchandise.

Designed according to the new Jaguar Land Rover global ARCH retail design standards, the Darien dealership is distinguished by a modern sunshine gray rectangular façade; clean simple lines and dedicated Jaguar and Land Rover showrooms on the left and right respectively. Every ARCH facility will showcase the expanded Jaguar and Land Rover lineups and will prominently feature elements of glass, walnut and sophisticated lighting to give the space a fresh and luxurious feel. A majority of the retail network is expected to be completed under the new design by 2020, with an approximate total U.S. retailer investment of $1.5B.

“On behalf of all of us at Jaguar Land Rover, we congratulate the Penske Automotive Group and the entire team in Darien for being the first in the U.S to open a Jaguar Land Rover Centre that reflects our new global ARCH design,” said Joe Eberhardt, President and CEO of Jaguar Land Rover North America, LLC. “We are creating a new generation of Jaguar and Land Rover products and retail facilities that are distinguished by their compelling modern designs and attention to detail, all for the purpose of delivering experiences our customers will love for life. We look forward to welcoming many more new ARCH Jaguar Land Rover Centres across the U.S. in the coming years.”

The Jaguar Land Rover Centre in Darien marks Penske Automotive Group’s fourth Jaguar Land Rover retail centre in the U.S., with an additional seven Jaguar and 12 Land Rover franchises throughout the U.K. Penske Automotive Group purchased Land Rover in Darien, CT in January 2015 and added Jaguar in June 2016.

“We are thrilled to be the first Jaguar Land Rover retailer in the United States to complete the new global ARCH design standards for these two iconic brands,” said Roger S. Penske, Chairman Penske Automotive Group. “Our new facility offers customers a distinct and modern environment and focuses on delivering an experience that is representative of each brand.  We thank Joe Eberhardt and the entire team at Jaguar Land Rover North America for working hand in hand with us to create a first class dealership.”

Jaguar and Land Rover has embarked on an aggressive product offensive with Jaguar Land Rover U.S. sales up 26 percent year to date in 2016. The Land Rover brand, the fastest growing luxury brand in the United States in 2015 continues to grow in 2016, up 15 percent year-to-date, and has announced a new Discovery  SUV model will join the lineup in 2017.

The Jaguar brand is one of the fastest growing brands in the U.S. industry in 2016 with a 73 percent year-to-date increase powered by the expansion of its lineup with its first performance SUV, the Jaguar F-PACE and new compact sports sedan, the Jaguar XE. For added piece of mind, all 2017 Jaguar models sold in the U.S. now come equipped with Jaguar EliteCare, a best-in-class ownership package1 offering a new vehicle limited warranty with complimentary scheduled maintenance, roadside assistance and Jaguar InControl® Remote & Protect™ for five-years or 60,000 miles.

1 Class is cars sold by luxury automobile brands and claim is based on total package of warranty, maintenance and other coverage programs. For complete details regarding Jaguar EliteCare coverage, please visit JAGUARUSA.COM, call 1.800.4.JAGUAR or visit your local Jaguar Retailer.

#  #  #

About Jaguar Land Rover

Jaguar Land Rover is the UK’s largest automotive manufacturer, built around two iconic British car brands:  Land Rover, the world’s leading manufacturer of premium all-wheel-drive vehicles; and Jaguar, one of the world’s premier luxury sports sedan and sports car marques.

The company employs almost 38,000 people globally, with 330 in the U.S. and supports around 275,000 more through our dealerships, suppliers and local businesses. Manufacturing is centred in the UK, with additional plants in China, Brazil and India.

At Jaguar Land Rover we are driven by a desire to create class-leading products that deliver great customer experiences.  The largest investor in R&D in the UK manufacturing sector, we have invested £12 billion (USD$15.7 billion) in the last five years and in the current year alone will spend over £3 billion (USD$3.9 billion) on new product creation and capital expenditure. Last year Jaguar Land Rover sold 487,065 vehicles in 160 countries, with more than 80% of our vehicles produced in the UK being sold abroad.

About Penske Automotive

Penske Automotive Group, Inc., (NYSE:PAG) headquartered in Bloomfield Hills, Michigan, is an international transportation services company that operates automotive and commercial truck dealerships principally in the United States, Canada, and Western Europe, and distributes commercial

vehicles, diesel engines, gas engines, power systems and related parts and services principally in Australia and New Zealand. PAG employs more than 23,000 people worldwide and is a member of the Fortune 500 and Russell 2000. For additional information, visit the company’s website at

Jake Stumph is the Content Editor who runs Jaguar Forums, and several other Internet Brands Automotive websites. He enjoys track days, drifting, and autocross, at least, when his cars are running right.

Comments ()