Stunning Skyscraper LED Show at F-PACE ME Launch

By Arison Knapp - May 10, 2016

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Jaguar exploded the F-PACE onto the Middle Eastern market with an epic evening introduction in Dubai, topped off by a stunning skyscraper LED show on the planet’s tallest building, Burj Khalifa. This may not be the world’s first use of a piece of illuminated architecture by a company for advertising purposes, but it’s certainly the grandest.

Dubai’s Burj Khalifa skyscraper is in the Guinness Record book for “World’s Largest LED-Illuminated Facade,” and is fitted with over 70,000 LEDs spanning across the 32,467 square meters of the 828 meter (2,716.54 feet), 160-plus story structure. The three-minute F-PACE introduction LED light show displayed on the Burj Khalifa, which you can view below, has to be one of the seven wonders of the lighting world, and Jaguar beautifully crafted the ending perfectly, with the release of two stunning F-PACES.

Residents, tourists, media, and a special list of VIP guests were all invited to this complimentary event celebrating the F-Pace release onto the the North African and Middle Eastern markets. And the spectacle was perfectly in-script with Jaguar’s, Dubai’s, and the Burj Khalifa’s boundary pushing bravado.