I have three Jaguar dealers within an hours drive. I just checked to see how many F-Types were in stock. The one dealer Bobby Rahal Jaguar has already stopped selling new cars. Their name is now Bobby Rahal Jaguar Certified Pre-Owned & Service.

Not sure how many other dealers have stopped selling new Jaguars, but the dealer network reduction has begun.

 

Paul Miller Jaguar/Land Rover is now just a Land Rover dealer as far as sales...but they continue to service Jaguars and sell used Jaguar cars.

https://www.jaguarparsippany.com/

 

The dealership that I just retired from took the Jaguar "buy out" back in May. Like the others mentioned, they service both brands but only sell new LR vehicles. Regarding Jaguars they only sell CPO cars and do service work. From what the dealer principal told me, the incentive to give up new Jaguar sales was rewarded by a massive increase in new LR/RR stock to sell, in particular the popular Defenders. With Jaguar sales dwindling (and Rover sales booming), a huge majority of dealers took them up on the offer.

 

Yes, both the dealer where I bought the F-type in MA (Sudbury) and the one in Maine where I have it serviced (Scarborough) are now LR dealers, but still do Jag used and service. As I don’t expect to buy another Jag, I guess it doesn’t matter to me. Sad, nonetheless.

 

Plaza in Creve Coeur (an Asbury group dealership) dropped Jaguar leaving just the brand new Imperial dealership in the valley. It was built to handle the new electric cars that are coming. The way I heard it, Plaza didn’t want to pay to upgrade.

 

I was contemplating getting a new P450, but with these news, better rethink that. May I ask why Tata was asking dealers to give up Jaguar? That makes no sense to me... unless they're going to kill it. But hopefully somebody has a logical explanation. Thanks guys.

 

The new brand strategy is to go upscale - competing with with likes of Bentley and Maybach, rather than the lowly Mercedes and BMW's. At that end of the spectrum, you don't push much volume and don't need as many dealerships. Also, with the move to EV's there's new investment required and many dealers are still feeling the pain from JLR's last push for them to upgrade facilities.

When I was at my local dealer a few weeks ago, there was no Jaguar merchandise on display - and now they're list as LR and "Certified Used Jaguar & Service." Their sister location is still active for New, but a hour away. Greensboro would be the next most convenient, but is also Used/Service only now.

 

Yup, my Jaguar Landrover dealership is now just Land Rover.

 

My local dealer shut down as of April 1st. The Land Rover center across the street supposedly will still order parts and take care of any customers with "warranty work". I was in there a lot buying parts and I'm surprised they held out as long as they did. The last two years they were always empty, like zero cars out front or in the showroom. I asked last October and they said they had eight cars on order for customers and that they "hoped" to get them by Christmas. I just can't imagine being able to do business like that.

 

So what would that mean if I buy a new P450? My local dealer only has ONE Jaguar, and it's that '23 P450 which they're asking $7,500 over MSRP, because it supposedly was one of the last ones (manager told me no more '24s, which was a lie). So my guess is they'll bow out too, but will call tomorrow, and ask them point blank. If they go away, the next closest dealer is 300 miles away (in ALB)... IF they stay open.

 

Interesting!
The large JLR dealer I got my car from sent an E-mail out stating the same thing last month?
No longer a Jaguar dealership just LR/RR.

Warning signs maybe?
We know Jaguar has been in the dumps for a long time and the rumor was LR had been supporting the entire company for a number of years mainly because LR was perfectly positioned when the market went all SUV. Jaguar was just the opposite. It had zero SUV's and sold only cars which are no longer in demand from any manufacturer. The SUV's Jaguar did introduce sold much better than the cars which is again weird because their sister company makes nothing but SUV's?

Why would you buy a Jaguar SUV and not a very similar LR SUV? Just one of the mysteries of marketing I guess?
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Well, IF you bought a new P450 AND paid $7,500 over MSRP, I'd say you were born yesterday. But, that doesn't mean you can't shop around and still get one (cheaper). While your local xDealer would love to make an extra boat payment on the way out, it doesn't mean he wouldn't still like your money for service. And, it's not like there's a loyalty factor for your next purchase.

 

I assume most markets, except maybe LA or Miami will have only one area store. If they can fix LR they can fix Jag.

 

Of course I'd never ever do that; just posted it to show how clueless some dealers are. They're the ones that seem to have been born yesterday. Anyway, just hung up with them a few minutes ago, and they cannot sell Jags as of August 1st. So they will give back that red/tan P450 RWD to Jaguar. Wonder why they didn't want to deal... but I'm VERY glad they didn't, since this manager said they'll only service Jags (and sell parts) for FIVE years. No way I can justify dropping $80K+ on a car with that bleak future; at least not until I learn more. I thought the minimum to service and offer parts for discontinued vehicles was 10 years, but apparently not. So what the heck is going to happen to all the new cars getting sold now? I assume their value will plummet like a rock, especially after the word gets out, and nobody wants to buy them used. Now I'm not even sure I'd buy one at a $10K discount. I plan to move to the Austin area soon, so will call a dealer there, and see what they have to say. And although I always do my own maintenance, these cars are not Toyotas, so you can expect them to need warranty work done at some point. And putting a few thousand miles a year on them wouldn't help getting defects out soon (like it'd be my case). Will continue monitoring this thread, but will put on hold buying this car for now (still have to drive one). I wanted it for the Hill Country, so not in a hurry, even though I could write a check now, if the right opportunity came. Will be watching this thread.

 

I think my former dealer said 10 years for parts and service. They can do warranty work as well.

 

I think there is something else going on rather than lack of demand for cars. Manufacturers used to make two and four-door versions of most everything and station wagon versions of some models. While the 4-door versions sold the most in general, because that's what families wanted, the two-door versions sold well enough to continue making them for nearly 100 years. Now if you look at the demographics of modern society, family sizes have actually been getting smaller, not larger. Also people are waiting till much later in life to start a family than they did during the previous century of automobiles. Top it off with the most affluent and considerably large age cohort being of retirement age, downsizing their residences after the kids are gone. So if a much larger percentage of the population is now single or has no children living at home, then why are car manufacturers ditching two-door cars, or cars altogether and focusing only on the modern equivalent of the station wagon, the SUV? Demographically, four doors might still ought to sell the most, but the difference in demand between 2-door and 4-door cars should be smaller now that it was 50 years ago and three-row SUVs should be even more of a niche than the station wagon for large families ever was.

Its got to have to do with government policy, regulations and the cost of supporting multiple models along with a tighter economy. If a manufacturer builds three different body styles of the same car, then they have to crash test all three and make a bunch more parts that are specific to each body style. That cuts into profit so they decide to only build the one body style that would have sold the most in the first place (or would have resulted in the highest margin). And the CAFE regulations apparently have some complicated mathematical formula that sets the minimum gas mileage by the size of the vehicle, which in the crazy, backasswards federal logic, means that the bigger the vehicle, the easier it is to meet the CAFE regulations. Couple that with all of the regulations mandating every safety feature imaginable making vehicles much more expensive relative to average income means that fewer people can afford to buy more than one vehicle. If you can only afford to buy one vehicle, you are going to choose the one that can do everything that you imagine that you will ever want to do, maybe even like my nephew, buying an SUV just in case he decides to get married and have kids. Another factor that favors SUVs is that the government can't keep up with maintaining the roads. As the roads get worse and worse, the extra suspension travel and taller sidewall tires of an SUV become an advantage. All these government decisions have only backfired on the EPA (and probably other countries following the same faulty logic), to push many manufacturers into selling only SUVs.

I've been shopping for a new car and sadly I was born at least 25 years too late because that's about when the last "personal luxury car" was made. Honestly my last two daily drivers have been Jaguar sedans, not because that's what I wanted, but because that's what I had to choose from that suited me best. The vast majority of people are not even automotive enthusiasts and aren't bothered by their lack of choices as much as I am. Most people just choose from among what is available and make do. Just look around you on the freeway. Nine out of ten non-commercial vehicles, from the smallest to the largest, have only one person aboard, the driver. I'm sure if you asked what each would rather be driving, many if not most of them would rather be in a sports car or a coupe if they could have made that choice. Thus, I think what is available on the market is more driven by regulation than by actual demand. And Jaguar more likely went downhill of its own management decisions and not because demand shifted away from their bread-n-butter sedans.

But then I don't really know anything. I'm just an angry consumer who can't believe that I'm the only one on the planet who doesn't want to drive an SUV and looks for conspiracy to confirm my bias.

 

Hey, don't forget insurance. That plays a huge role too. Price a sedan vs a coupe, and the price difference is staggering. And a 2-seater (vs 2+2) like the F-Type is even worse. And your driving record matters little anymore; it's where you live. I literally moved less than a mile away, but the zip code changed, and my freaking rates went up 50%; go figure. In addition, car prices have skyrocketed since COVID, so that's not helping sell more new cars; that's for sure. Plus all the pressure to electrify vehicles too. Crappy times for car enthusiasts indeed.

 

Car makers build what they can sell. People are buying big SUVs, regardless of family size. Why? No idea, maybe stupidiy, or appalling taste.

And although families may be getting smaller, people are getting bigger!

 

My 2c:
The trend to SUVs (I call them boof-mobiles) has been driven by women.
More and more the "lady of the house" (and the single lady) has a bigger say in a new car purchase than they did back in the day, and it is well documented that women prefer high riding cars (and trucks) over low slung sedans let alone sports cars. The reason for this is the better visibility, they simply feel safer in a car/truck in which they can see over other lower slung cars. There is also the perception, true or not, that a bigger/heavier vehicle is safer in a crash than a smaller/lighter vehicle.
Women also tend to rate safety a higher priority than men do and for the reasons above they feel an SUV/truck is safer than a "normal" car, never mind the usually inferior handling.

 

Apart from other considerations, I think people just feel safer in larger vehicles.
In the 2 years I have owned the F-Type it has been scraped twice by drivers who did not even see it from inside their mega trucks.
Both times it was their fault.
And I do not think their is much doubt that bigger vehicles come off better in a smaller car collision.
I must admit to feeling the same regarding the Jeep vs the F-Type.
However, at 76 years, I did give up the 1,600cc Triumph in favor of the 3,000cc F-Type and that is definitely safer!!