The link below is from an older, yet interesting article about Jaguar's marketing strategy. That said, I guess I am young at heart, as I passed 54 quite some time ago.

Jaguar sharpens F-Type push to reach men ages 25-54 - Luxury Daily - Multichannel

 

Sounds about right to me...

 

Yep sounds about right

 

Makes sense, I'm a 32 year old male and have never considered buying a jag till the f-type landed, and most likely wouldn't have if the engine/exhaust combo wasn't so ott

 

That 25-54 group sounds way too optimistic (if it's for sales). I'm guessing it's more like 30-60. The cheapest F-Type is still about $70K once you throw in the floor mat options. Very few 25 year olds can afford $70K car. Now, it could be part of the bigger strategy to get them to eventually buy the XE, which I'm guessing is more like $30K ish.

 

I completely agree with you. That being said I am 25, so it's not wrong either.

 

54 way back in the rearview mirror! Am I hurting Jaguar image? But we have a Maserati also,we're nuts!

 

Targeting range is funky for all that was said already. Makes me laugh as I love my F-Type....and feel that I am ageless, happy, and defying the marketing geniuses logic, and will continue to do so :-)

 

I'm 57 and Jaguar wasn't even on my radar until I saw the coupe,the convertible is just another open car to me, wouldn't even look twice...but the coupe stopped me dead in my tracks.

 

Funny, I'm 62 and Jaguar wasn't even on my radar until I saw the convertible. The coupe is just another of the gazillion hardtop cars out there and convertibles are very uncommon these days, but I did look twice. The convertible stopped me dead in my tracks.

 

And that's why they make both...different strokes for different folks.

 

I was the perfect demographic for the F-Type. 48 years old, and a 911 owner. The dealer even gave me more trade-in value for my 911 than the Porsche dealer was offering, which led me to believe they are really going after 911 drivers.

It worked

 

I'm 34 and never even considered a Jaguar until I saw the F Type. It's stunning good looks shock me so much that from the time I saw one for the first time I had drove 250 miles across two states and bought myself one within 48 hours. They hit a homerun with the F Type.

 

I think the Jag coupes are always better looking but I've always been a roadster guy and believe you don't really have the "sports' in sports car with the roof up!

 

I'm in the same demographic as you. However, I was preparing to buy a Porsche when I stumbled across the F-Type while doing my research and comparisons against the 911 and Boxster GTS.

Until the F-Type came out I was not in the market for a Jag and if I hadn't seen some of the great reviews I'd have overlooked it completely. I'm glad I did, as my FTR is so much nicer looking inside and out, and close enough in performance to the 911 Turbo that I don't feel bad not getting one.

 

I was looking at the Porsche turbo as well. Had not even considered a Jag until a colleague who does open wheel racing recommended I look. Bought within 3 days. I have to have a convertible. When I get off work after a long shift, I put the top down and punch it! In my area Porsches are everywhere. I have one of the only F-types Annnnnnd I'm 54

 

I hear that 60 is the new 54!!!

 

just north of the demo- firm 911 advocate but had a patient who lost his 430 in Sandy and wound up in the f type- he talked me out of the c7 and into the f. I do not like the ragtop and as some may recall my first 2 weeks of coupe ownership put me in a convertible s which I didnt really like, if that was my test drive id be in a c7 right now

 

I'm another mid 30's guy that never would have purchased a Jag prior to the F-Type being revealed.

 

I hear 67 is the new 67!