Doug Demuro, Mat Watson ,Rory to name a few have a positive outlook take a listen

 

The ad and reveal are a shameless attention grab, but considered a success in the design and marketing world. Those guys all agreed that it was clever to go so radical with the campaign. Shaking things up gets people talking, even if most of them are bewildered at what they are seeing.

I don't see how Tata will ever commit to invest the huge money it will take to bring a re-invented all-new electric Jaguar all the way to production. Especially considering the success and continued diversification of the Land Rover brands. So unless the process is underway and making progress right now in secret, it could be years before anything shows up. Interest will be lost. This "old" campaign will be dismissed as fluff! While Tata still owns the Jaguar brand, they might decide to do something like the Type ()(), but I think they will give up and sell the brand.

If I'm wrong, they better have a long-term marketing campaign to keep up some level of interest and mystery, until something actually rolls out. Given their past neglect of the Jaguar brand, I doubt it.

 

Stop with the reason and logic. This is the internet! I read on the internet that Jaguar is only wanting to sell gay cars to transsexuals and if you aren't already trans, then they will make you turn into one and force their agenda on you. The cars will also be built by minorities with 0 qualifications for building cars because Jaguar only cares about DEI now.

 

Oh. Yes, that was a thinker's response. Sorry internet! I stand corrected.

So that sort of explains why I've been feeling a little "funny" inside since the ad dropped!

 

I talked to my JLR dealer about this ad. He expects Jaguar to fail with their strategy and Landrover to become the dominant brand.
This ad generated much attention, so most customers know about it.
But most of them say, the ad is disgusting. Rangerover and Austinmartin still deliver, what these customers are looking for.
Some guy in the news wrote "jaguar is dropping its existing customers and hopes to find new ones".

 

The big deal behind the scenes here is that they don't actually have a car at all. They only have a concept and the engineers haven't even really looked at it yet. There is lots of in-fighting and issues both from engineering point of view and suppliers. Concept cars usually come out many years before an actual production vehicle is ever produced or even just the prototype at the factory. They haven't even done that yet! The vehicle we saw in the News release will probably never be prototyped at all. By the time they even get it together enough to start tooling for a production vehicle, Tata will probably shut them down due to losses for a vehicle that is only a thought concept at this point. From an economical standpoint, I assume Jaguar will be no longer, and Land Rover will eventually produce a crossover vehicle.

 

remember when BMW came with that ridiculous bumper with two big teeth in the middle and had to change it ,I wonder what Jaguar has up their sleeve ,now they can design it with the test of the publics impression on there first Miami showing ,ill wait and see before I sign them off

 

It allows a company to modernize its image, align with evolving customer expectations, and differentiate itself from competitors.

 

^^^