plums,

My "business" involves putting my own money on the line every day playing stock options. Some days, it's only a few thousand bucks. But on occasion, when my charts are lining up in grand slam fashion and my research is backing me up 100%, I may be sweating it big-time because I've got two hundred grand or more at risk. My only customer is me, since it's my own funds based on my own decisions, right or wrong, turning into profits or losses....

I profit off the mistakes or stupidity (and often both) of others in the market, some professionals and some clueless amateurs. But I'm not raping people by attempting to sell them a grossly inferior item for an obscene amount of money....